Samuel Adams Non-Alcoholic Summer Coming In 2027

Samuel Adams Non-Alcoholic Summer

Samuel Adams is getting ready to bring a little more sunshine to its expanding non-alcoholic beer lineup, and this time the brewery is looking toward summer 2027. The new release is called Samuel Adams Non-Alcoholic Summer, and from the packaging alone, it looks like the company is going after drinkers who want something bright, refreshing and familiar without the usual alcohol content.

This is another new addition to the growing Samuel Adams non-alcoholic lineup, and it arrives as more established craft beer brands start giving alcohol-free brewing a much bigger role in their seasonal offerings.

The new Samuel Adams Non-Alcoholic Summer will be packaged in 12-ounce cans and identified as a citrusy and bright non-alcoholic malt beverage with natural flavors. The can also clearly identifies the beer as containing less than 0.5% alcohol by volume, putting it in the non-alcoholic category while acknowledging that it is not necessarily completely alcohol-free.

That’s an important distinction.

The packaging gives us a pretty good idea of the direction Samuel Adams is taking with this release. The traditional Samuel Adams branding gets a summer makeover, with the familiar illustrated figure holding up a glass and a large white NON-ALCOHOLIC banner separating the design from the regular beer lineup. The lower portion of the can switches to bright yellow, with SUMMER printed prominently in blue lettering and the description CITRUSY & BRIGHT underneath.

It’s a straightforward summer package, and it certainly looks the part.

The back of the can gives drinkers a little more information about what to expect. Samuel Adams describes the beer as delivering the bright citrus taste of summer that customers already know and love, now in a non-alcoholic version brewed for sunny moments. That suggests the brewery is looking to capture the familiar seasonal character of its summer beer offerings while bringing the product into a different category.

Samuel Adams has a long history with summer seasonal beers, particularly its established Summer Ale, so the decision to introduce a non-alcoholic summer release makes plenty of sense. There is an opportunity here to reach existing Samuel Adams customers who enjoy seasonal beer but are looking for something different when it comes to alcohol consumption.

And the timing is interesting.

The non-alcoholic beer business has changed considerably over the past several years. What was once a relatively small corner of the brewing industry has become a much more competitive category, with established breweries and newer dedicated non-alcoholic producers investing in better brewing techniques, improved flavor and more interesting product choices.

Samuel Adams has already been moving in that direction. Its Non-Alcoholic Hazy IPA brought a familiar hop-forward beer style into the category, while its Non-Alcoholic Octoberfest introduced a seasonal malt-focused option for fall drinkers.

Now we have summer.

That gives the company an opportunity to build a more recognizable collection of non-alcoholic beers rather than relying on just one year-round offering. Seasonal releases also give customers a reason to revisit the brand throughout the year, especially when the beers are tied to familiar styles and drinking occasions.

For the new Samuel Adams Non-Alcoholic Summer, the big question will be how well the brewery captures that bright citrus character and refreshing finish that people expect from a summer beer. Citrus flavors can work particularly well in warm-weather releases, but balance is important. Too much sweetness or an artificial citrus impression can quickly make a beer less refreshing.

The brewery will need to get that right.

The 12-ounce can format is familiar and convenient, and the less-than-0.5% ABV designation gives consumers a clear indication of what they are buying. Anyone avoiding alcohol completely should still pay attention to that distinction.

The label also identifies Boston Beer Company as the producer, with brewing operations listed across Boston, Massachusetts; Cincinnati, Ohio; Milton, Delaware; Latrobe, Pennsylvania; and Breinigsville, Pennsylvania.

Samuel Adams Non-Alcoholic Summer is currently pointing toward a 2027 release, with additional availability and launch details expected as spring 2027 approaches.

This is one I’ll be watching. Samuel Adams has already established a presence in non-alcoholic beer, and adding a citrusy summer offering gives the brand another opportunity to compete in a category that continues to attract attention.

A little summer sunshine. Without the usual ABV.

Stay tuned for more details on Samuel Adams Non-Alcoholic Summer as we get closer to its 2027 arrival.

Label Text Samuel Adams Non-Alcoholic Summer:

Samuel Adams Non-Alcoholic Summer

SAMUEL ADAMS

NON-ALCOHOLIC

SUMMER

CITRUSY & BRIGHT

12 FL. OZ. | CONTAINS LESS THAN 0.5% ALC./VOL. | NON-ALCOHOLIC

MALT BEVERAGE WITH NATURAL FLAVORS

Back Label:

SAMUEL ADAMS

NON-ALCOHOLIC SUMMER

TOAST TO THE BRIGHT CITRUS TASTE OF SUMMER YOU KNOW AND LOVE, NOW NON-ALCOHOLIC. BREWED FOR EVERY SUNNY MOMENT. CHEERS!

SAMUELADAMS.COM

ESTABLISHED BOSTON, MA 1984

BREWED BY THE BOSTON BEER COMPANY

BOSTON, MA., CINCINNATI, OH., MILTON, DE., LATROBE, PA. & BREINIGSVILLE, PA. 30145

©2026 THE BOSTON BEER COMPANY. SAMUELADAMS.COM

CERTIFIED INDEPENDENT CRAFT

SAVOR THE FLAVOR RESPONSIBLY®

PROTECT THE ENVIRONMENT. DO NOT LITTER.

NON-TAXABLE UNDER SECTION 5051 R.C.

Related Samuel Adams news from mybeerbuzz.com:
Samuel Adams is continuing to expand its non-alcoholic beer offerings, and this new Non-Alcoholic Summer release follows several interesting developments from the Boston Beer Company. Check out our previous coverage of Samuel Adams Adding Non-Alcoholic Hazy IPA, which introduced another new direction for the brand, along with Samuel Adams Unveils Non-Alcoholic Octoberfest for its fall seasonal lineup. You can also read our coverage of Samuel Adams Alpine Spring and Blackberry Witbier Returning in New Cans, as the brewery continues updating its traditional seasonal offerings and packaging.

About Samuel Adams and The Boston Beer Company

Samuel Adams is one of the most recognizable names in American craft beer, with a history that stretches back to the early days of the modern American craft brewing movement. The brand was created by Jim Koch, who founded The Boston Beer Company in 1984 after discovering a generations-old family brewing recipe in his father’s attic. That recipe belonged to Koch’s great-great-grandfather, Louis Koch, and eventually became the inspiration for Samuel Adams Boston Lager.

Koch believed American beer drinkers deserved something different from the mass-produced lagers that dominated the market at the time. He wanted to introduce a beer with more flavor, traditional brewing character and quality ingredients, and he started the company with the goal of bringing that idea to a much larger audience.

The first Samuel Adams Boston Lager was introduced in Boston on April 15, 1985, Patriot’s Day. The beer quickly attracted attention, and just weeks later it received recognition at the Great American Beer Festival, helping establish Samuel Adams as an important name in the emerging American craft beer business.

The early success of Boston Lager helped The Boston Beer Company grow from a small independent operation into one of the largest American-owned brewing companies. The company eventually expanded its brewing capacity, distribution network and product portfolio, while continuing to use Samuel Adams as its flagship beer brand.

Samuel Adams has developed a reputation for producing a wide variety of beer styles. Although Boston Lager remains one of its best-known products, the brewery has released everything from traditional lagers and ales to seasonal wheat beers, India pale ales, specialty releases and experimental barrel-aged offerings. Its seasonal lineup has been particularly important, with familiar releases such as Summer Ale, Octoberfest and Winter Lager helping establish a connection with drinkers throughout the year.

Innovation has also been a major part of the company’s identity. Samuel Adams has experimented with brewing ingredients, fermentation techniques, specialty malts, hop varieties and aging methods, often introducing products that move beyond the traditional expectations of a mainstream American craft brewery.

The Boston Beer Company has expanded considerably beyond Samuel Adams as well. Its larger portfolio includes Dogfish Head, Angry Orchard, Truly, Twisted Tea and other beverage brands, giving the company a presence in several different areas of the alcoholic beverage business. This diversification has allowed Boston Beer to reach customers with different preferences and drinking occasions while continuing to develop its established beer brands.

The company also operates several brewing facilities. Its packaging identifies production locations in Boston, Massachusetts; Cincinnati, Ohio; Milton, Delaware; Latrobe, Pennsylvania; and Breinigsville, Pennsylvania. These facilities help support the company’s national distribution network and its extensive collection of beer and beverage products.

Samuel Adams has also maintained an interest in supporting independent brewing and the broader beverage industry. Through programs such as Brewing the American Dream, the company has worked to provide food and beverage entrepreneurs with access to financing, business advice and professional resources. The initiative reflects founder Jim Koch’s interest in helping other entrepreneurs build successful businesses.

The brewery has continued to adapt as consumer preferences change. The growing interest in lower-alcohol and non-alcoholic beer has created another opportunity for Samuel Adams to apply its brewing experience to new products. Its Non-Alcoholic Hazy IPA, Non-Alcoholic Octoberfest and upcoming Non-Alcoholic Summer demonstrate how the company is beginning to build a more substantial non-alcoholic lineup.

That expansion is particularly interesting because non-alcoholic beer is no longer limited to traditional light lagers or basic alcohol-free alternatives. Drinkers increasingly expect recognizable styles, more interesting flavors and products that can compete with conventional craft beer on taste and presentation.

Samuel Adams is clearly paying attention to that change. By introducing non-alcoholic versions of familiar beer styles and seasonal offerings, the company has an opportunity to reach customers who want the Samuel Adams name and brewing identity but prefer products containing less alcohol.

The upcoming Non-Alcoholic Summer release is another example of that strategy, bringing a bright citrus-inspired profile to a convenient 12-ounce can for the 2027 season.

For more information about the brewery, its beers, seasonal releases, taproom locations and company history, visit the official Samuel Adams website.

The Boston Beer Company has come a long way from Jim Koch’s original kitchen experiment in 1984. Four decades later, Samuel Adams remains a major name in American brewing, continuing to introduce new products, experiment with different beer styles and respond to the changing interests of beer drinkers. Its expanding non-alcoholic lineup is simply the latest chapter in that ongoing story.er and it will be a citrusy & bright malt beverage with less than 0.5%-AbV. You’re looking at the 12-oz can , and stay tuned for Spring 2027 release details.

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