Anheuser-Busch Brewery Lights Are Back with More Fun for Everyone

Anheuser-Busch Brewery Lights Return For 2026

Anheuser-Busch Brewery Lights is returning to St. Louis for the 2026 holiday season, and the historic brewery campus is getting more than its usual string of Christmas lights. More than one million lights will illuminate the grounds, the Budweiser Clydesdales will return for their nightly parade, and a new Bevo VIP experience gives adults another way to spend an evening at one of St. Louis’s best-known brewing landmarks. A 35-foot animated “A & Eagle” sign is also joining the display, adding a new focal point to a holiday event that already draws people looking for something beyond another walk through a neighborhood light show.

The dates run from November 21 through December 26, with Brewery Lights opening at 5 p.m. on select nights, and the event is built around a mix of family activities, beer, food, music, and brewery history. Kids can head for the winter wonderland, while adults can take advantage of the complimentary beer for guests 21 and older, the early-evening happy hour, and the historic campus setting. Then there’s the parade at 7:30 p.m., featuring the Budweiser Clydesdales alongside a marching band, vintage truck, floats, and branded vehicles. A lot happening in one place.

The new Bevo VIP experience is aimed at adults who want to spend more time inside and less time dealing with the cold, with a private heated space, live music, a festive buffet, complimentary beer, wine, and Cutwater cocktails, preferred parking, and private restrooms included in the upgrade. Groups can also book the Fire Pit Fun Package, which includes private fire pit seating, a heated tent, drinks, food, and s’mores. The Friday theme nights add their own reasons to pick a particular date, from Friends and Family Night on November 27 to Ugly Sweater Night, Carol-Oke Night, and Vintage Bud Night in December.

Brewery Lights remains a seasonal event on the grounds of the Anheuser-Busch flagship brewery, combining the company’s brewing history with holiday entertainment for families, friends, and beer fans, but tickets are limited each night and advance purchase is encouraged. General admission is listed at $12 for adults, $7 for guests ages 6–20, and free for children five and under, while $25 Flex Tickets provide entry on one available night; here’s the full announcement with the event dates, new experiences, ticket information, and details on what visitors can expect at Anheuser-Busch Brewery Lights this holiday season.

More than 1 million twinkling lights, The Bevo VIP experience, Friday theme nights and the newly-installed 35-foot “A & Eagle” sign make the holidays bright at the brewer’s flagship campus

ST. LOUIS, MO – October 26, 2026 – ‘Tis the season to celebrate holiday traditions with friends and family, and Anheuser-Busch’s Brewery Lights is back and ready to welcome guests with something for everyone. The historic St. Louis brewery campus is decked out with more than a million dazzling holiday lights, with new event features including The Bevo VIP experience and Friday theme nights, and favorites like the kids’ winter wonderland, Fire Pit Fun Packages, complimentary beer for guests 21 and up, and the nightly parade featuring the world-famous Budweiser Clydesdales to inspire magical holiday memories.

Guests can upgrade their visit with The Bevo VIP experience, an elevated way to experience all the fun of Brewery Lights, with a little extra. The Bevo VIP experience offers full access to Brewery Lights activities plus a private, heated space exclusively for those 21 years old and up to sip, savor and celebrate the season. Guests can enjoy live music; complimentary drinks including beer, wine and Cutwater cocktails; a festive buffet with favorites like holiday ham, meatballs, snacks, desserts and more; private restrooms and VIP preferred parking.

Friday Theme Nights offer a little more Brewery Lights fun to kick off the weekend. Special one-time-only offers, activities and giveaways light up Friday nights through the season:

Nov. 27: Friends and Family Night

· Buy 10 tickets for your friends and family, get one free

Dec. 4: Ugly Sweater Night

· The first 100 guests 21 and up rocking an ugly sweater walk away with a giveaway

Dec. 11: Carol-Oke Night

· Those who have what it takes are invited to take the mic and sing their favorite songs all night long

Dec. 18: Vintage Bud Night

· Guests 21 and up can Celebrate The King of Beers with $1.50 Budweisers and giveaways for the first 100 dressed in their favorite Budweiser gear

The tradition of Brewery Lights shines even brighter this year thanks to the recently installed animated “A & Eagle” sign, a 15-ton double-sided rotating sign perched 215 high as the tallest point on the brewery campus. The enormous beacon welcomes all who visit from Nov. 21 through Dec. 26 as a reflection of the brewery’s history and commitment to hospitality.

Brewery Lights features include:

Complimentary Beer and Free Parking

· Guests ages 21 and up receive one complimentary beer. Free parking is available on a first-come, first-served basis.

Happy Hour

· 25% off beer purchases from 5 p.m. to 6 p.m. valid on Brewery Lights nights only

State-of-the-Art Light Show

· The spectacular music and light display stretches across the beautiful historic brewery campus, and the dazzling light tunnel is the perfect spot for a magical holiday moment

Nightly Holiday Parade at 7:30 p.m.

· A tradition in itself, the must-see parade features a trolley, full marching band, vintage truck, branded vehicles, floats and the world-famous Budweiser Clydesdales

Tours

· Self-guided tours of the historic Old Lyon Schoolhouse Museum where visitors explore hundreds of fascinating artifacts from the Anheuser-Busch archives

· Guided brewery tours for guests to learn about the brewing process and see the mash tanks and brew kettles up close

Kids’ Winter Wonderland

· Two children’s rides for extra holiday fun and a festive light-up dance floor to dance the night away to Munchkin DJ Radio

Food and Drinks

· Food and beverages are available for purchase throughout the event with food trucks on site

Upgrades

· NEW – The Bevo VIP experience enhancement – $75/adult 21+

· Fire Pit Fun Package – Starting at $450, a group of 8-12 guests enjoys private fire pit seating, access to a heated tent and private restrooms, live music, complimentary drinks, commemorative koozies, two complimentary ornaments, a fun food buffet and s’mores kits

“At its core, Brewery Lights is about hospitality and offering something for everyone, from the magic of the scenic lights to the thrill of the nightly parade, all in the heart of the beautiful historic Anheuser-Busch brewery campus,” said Scott Smith, Director of Brewery Experiences at Anheuser-Busch. “For guests who want a little more, they can make it a new experience by upgrading to The Bevo VIP, with special enhancements in addition to all the traditional fun of Brewery Lights.”

Brewery Lights starts at 5 p.m. on select dates Nov. 21 through Dec. 26. To provide a memorable experience and to ensure manageable crowd sizes, nightly attendance is limited. To ensure availability and quick entry, guests are encouraged to purchase tickets in advance ($12 for adults, $7 for guests 6-20, and free admission for children 5 and under) by visiting BreweryLights.com. At $25 per ticket, Flex Tickets offer guaranteed entry to one available night of Brewery Lights.

Related news from mybeerbuzz.com:
For more on Anheuser-Busch, its St. Louis brewery campus, and the Budweiser Clydesdales, read our previous coverage of Anheuser-Busch Kicks Off Holiday Season with Return of Annual Brewery Lights Tradition, Anheuser-Busch Opens Old Schoolhouse Museum in St. Louis, Budweiser Celebrates 150th Anniversary with Once-in-a-Lifetime Brewery Party Honoring Its American Heritage and Longstanding Legacy, and The St. Louis Blues, Michelob ULTRA, 101 ESPN and 92.3 WIL Present Blues & Brews at the Anheuser-Busch Brewery. These stories offer more background on the brewery’s annual holiday tradition, historic visitor attractions, major Budweiser celebrations, and events hosted at the St. Louis campus.

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an emerging force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

We make the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, BeatBox, industry-leading craft beers and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.

Anheuser-Busch is one of the largest and best-known brewing companies in the United States, with a history that stretches back more than 165 years. Based in St. Louis, Missouri, the company has played a major role in American brewing through its portfolio of nationally recognized beer brands, its brewing operations, and its longstanding connections with communities across the country. Its products include Budweiser, Bud Light, Michelob ULTRA, Busch Light, Stella Artois, and a growing range of spirits-based ready-to-drink cocktails, non-alcoholic beers, and other beverages.

The company’s roots are closely tied to St. Louis, where German immigrant Adolphus Busch helped build a brewing business that would eventually become a major force in the American beer industry. Through investments in brewing technology, transportation, packaging, and marketing, Anheuser-Busch expanded its reach over generations, developing brands that became familiar to beer drinkers across the United States and beyond.

The historic Anheuser-Busch brewery in St. Louis

The Anheuser-Busch St. Louis brewery remains an important part of the company’s identity. The campus combines an active brewing operation with historic buildings, visitor attractions, and experiences that connect guests with the company’s past. The brewery’s architecture and long history make it a recognizable part of St. Louis, while its visitor programs offer a closer look at the people, products, and processes behind the brands.

Visitors can learn about brewing through guided tours that explore equipment and production areas, including mash tanks and brew kettles. The historic Old Lyon Schoolhouse Museum adds another dimension, displaying artifacts from the Anheuser-Busch archives and documenting the company’s role in the development of brewing in St. Louis.

The brewery campus also hosts seasonal events and special celebrations. Brewery Lights is one of its most recognizable annual attractions, bringing holiday lights, music, family activities, food, and the Budweiser Clydesdales together on the historic grounds. These experiences give local residents and visitors an opportunity to explore the site beyond a standard brewery tour.

Anheuser-Busch’s beer and beverage portfolio

Anheuser-Busch’s portfolio includes some of the most recognizable beer brands in America. Budweiser is known for its American lager identity, while Bud Light has developed a broad following as a light lager. Michelob ULTRA focuses on a light beer positioned around active lifestyles, and Busch Light has a strong connection with outdoor recreation and regional beer culture.

The company also distributes Stella Artois and other established beer brands, while its portfolio extends into flavored malt beverages, canned cocktails, and non-alcoholic products. Cutwater Spirits offers ready-to-drink cocktails, while Michelob ULTRA Zero gives consumers a non-alcoholic alternative under a familiar beer brand. The wider range reflects changes in the beverage market, where consumers have more options across alcohol levels, styles, and occasions.

The Budweiser Clydesdales and American beer traditions

The Budweiser Clydesdales are among Anheuser-Busch’s most recognizable symbols. Introduced into the brand’s public identity in 1933, the hitch became closely associated with Budweiser advertising, parades, sporting events, and public celebrations. Their appearances remain a popular attraction at events around the country, including the annual Brewery Lights celebration in St. Louis.

During Brewery Lights, the Clydesdales headline the nightly holiday parade alongside a marching band, trolley, vintage truck, floats, and branded vehicles. Their appearance links the event to a longstanding part of Budweiser’s identity while providing a family-friendly attraction within the larger holiday display.

Community involvement and visitor experiences

Anheuser-Busch describes community engagement, investment in its facilities, and support for its employees as central parts of its business. Its breweries and distribution network contribute to local economies through manufacturing, logistics, hospitality, and related jobs. The company also works with community organizations and partners on initiatives connected to local needs and national programs.

At the St. Louis brewery, public events such as Brewery Lights provide an opportunity to bring people together in a setting with deep ties to the city’s history. The annual event combines the brewery’s hospitality tradition with seasonal entertainment, from the large-scale holiday light show to the Kids’ Winter Wonderland, brewery tours, and adults-only VIP packages.

Through its brewing heritage, recognizable beer brands, historic facilities, and visitor experiences, Anheuser-Busch continues to occupy a prominent place in American beer culture. For information about its brands, operations, and community programs, visit the official Anheuser-Busch website.

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