Holidaily Brewing Company Expands Distribution into Michigan

Holidaily Brewing Company Michigan Expansion

Holidaily Brewing Company is heading into Michigan, bringing its dedicated gluten-free craft beer lineup to another state where beer drinkers will now have more options beyond traditional barley-based brews. That matters. For people living with celiac disease or avoiding gluten, finding a beer that fits their needs without giving up the flavor, variety, and social side of craft beer can still take some effort, and Holidaily has spent the past decade building its business around that gap.

The Golden, Colorado, brewery is working with Imperial Beverage to bring its beers to select Michigan retailers and on-premise locations, adding another market to a distribution network that has continued to grow. This isn’t just about putting more cans on shelves, either; Holidaily has built its name around brewing in a dedicated gluten-free environment, with a lineup that covers approachable blonde ale, hop-forward IPA, and lighter lager styles for people who want choices rather than one dependable option. A wider footprint, and more chances to find the beer locally.

There is some hardware behind this Michigan launch, too. Favorite Blonde Ale and Fat Randy’s IPA each earned bronze medals at the 2026 Great American Beer Festival, giving the new market two award-winning beers to start with, while Darty Lager and Confidence Booster Juicy IPA add more range to the lineup. The mix gives Michigan drinkers a look at different sides of Holidaily, from an easygoing blonde ale to a juicy IPA, and it shows how the gluten-free category has moved well beyond a narrow selection of specialty products.

Holidaily’s expansion is another sign that dedicated gluten-free brewing is becoming a more visible part of the wider craft beer market, with distribution partnerships helping breweries reach consumers who may not have had many local choices before. The company says its Michigan beers are available through Imperial Beverage at select locations, and drinkers can use the brewery’s online beer finder to check local availability; here’s the full announcement with more on the beers arriving in the Great Lakes State.

100% dedicated gluten-free brewery brings award-winning beer to the Great Lakes State

GOLDEN, Colo. (Oct. 26, 2026) – Holidaily Brewing Company, the nation’s leading dedicated gluten-free brewery, is proud to announce its expansion into Michigan. Holidaily’s award-winning beers can now be found at select retailers and on-premise locations through its distribution partner Imperial Beverage.

Founded by cancer survivor Karen Hertz, Holidaily was built on the belief that consumers living gluten-free deserve the same quality, variety, and community that traditional craft beer drinkers enjoy. The brewery’s expansion into Michigan marks another milestone in its continued growth and mission to make great beer more accessible to the gluten-free community.

“We’re incredibly excited to bring Holidaily to Michigan and welcome even more beer lovers into our community,” said Karen Hertz, Founder and Chief Brewista at Holidaily Brewing. “Being gluten-free shouldn’t mean missing out on great beer. We’ve worked hard to create beers that are safe and delicious, and we can’t wait for Michigan to experience Holidaily.”

Holidaily brands now available in Michigan include Favorite Blonde Ale and Fat Randy’s IPA, both recognized with bronze medals at the 2026 Great American Beer Festival. In addition, Darty Lager, the fastest-growing gluten-free beer in the U.S. and Confidence Booster Juicy IPA, the newest brand in its portfolio, round out the offerings.

Consumers can visit Holidaily’s Beerfinder to find a retailer near them and follow the brand on social media for launch events, tastings, and retailer updates. For more information, visit www.holidailybrewing.com.

Related news from mybeerbuzz.com:
For more on Holidaily Brewing Company and the expanding gluten-free craft beer category, read our coverage of Holidaily Brewing Kicks Off Celiac Awareness Month with Collaboration Beer Release and Gluten-Free Foodie Fest, Holidaily Brewing Company Launches New Darty Lager, and Holidaily Brewing Expands Distribution into Utah. You can also revisit our coverage of Holidaily Brewing Company Toasts 10 Years with Golden Celebration and the 2026 Great American Beer Festival winners, which includes the brewery’s recent medal-winning beers.

About Holidaily Brewing Company
Founded in 2016 in Golden, Colorado, Holidaily Brewing is an award-winning, certified women-owned brewery dedicated to crafting high-quality, gluten-free beer in a 100% gluten-free environment. Known for its innovation, leadership, and inclusivity, Holidaily serves consumers with celiac disease, gluten sensitivities, and anyone seeking a great craft beer experience. The brewery was named Colorado Craft Brewery of the Year (2022), has earned multiple medals at the World Beer Cup and Great American Beer Festival, was recognized as a U.S. Chamber of Commerce Top 100 Small Business (2024), and earned a spot on the Inc. 5000 list of privately growing companies (2025).

Holidaily beers are distributed throughout Colorado, Arizona, Kansas, Missouri (Kansas City metro), Texas, California, Idaho, Wyoming, Michigan, Minnesota, Montana, Oregon, Washington, and Utah. Please learn more at www.holidailybrewing.com.

Holidaily Brewing Company is an award-winning, dedicated gluten-free craft brewery based in Golden, Colorado. Founded in 2016 by Karen Hertz, the brewery was created to give people avoiding gluten access to the kind of beer variety and quality that traditional craft beer drinkers often take for granted. Its mission is straightforward: make flavorful, satisfying beer in a dedicated gluten-free environment, so consumers with celiac disease or gluten sensitivities have more choices when they want to enjoy a beer with friends, at home, or out at a bar or restaurant.

Hertz’s personal experience helped shape the company’s direction. After surviving cancer and adopting a gluten-free lifestyle, she found that the available beer options did not offer the quality, variety, and drinking experience she wanted. Rather than accept those limitations, she set out to build a brewery focused entirely on gluten-free beer. Holidaily grew from that idea into a nationally distributed brand with a portfolio spanning several familiar craft beer styles.

A dedicated gluten-free brewing environment

One of Holidaily Brewing Company’s defining characteristics is its commitment to producing beer in a 100% gluten-free facility. That focus distinguishes the brewery from producers that make conventional beer and then use processing methods intended to reduce gluten. Holidaily builds its production around gluten-free ingredients and practices designed for its dedicated environment, addressing a key concern for consumers who need to avoid gluten.

The brewery uses naturally gluten-free grains, including millet and buckwheat, to create beers with different flavor profiles and styles. The goal is not simply to provide a substitute for conventional beer, but to produce enjoyable craft beer in its own right. From blonde ales and lagers to hop-forward IPAs, Holidaily aims to offer options for different palates and occasions.

Consumers with celiac disease or other medical dietary requirements should always review product information and consult appropriate medical guidance when making food and beverage decisions.

Holidaily’s gluten-free beer lineup

Holidaily’s portfolio includes several beers designed to appeal to a broad range of craft beer drinkers. Favorite Blonde Ale offers an approachable option for those who enjoy a classic blonde ale, while Fat Randy’s IPA brings a more hop-focused character to the lineup. Both beers earned bronze medals at the 2026 Great American Beer Festival, adding competition recognition to the brewery’s growing reputation.

Darty Lager expands the selection with a light, crisp beer intended for casual drinking and social occasions. Confidence Booster Juicy IPA adds another direction, offering consumers a fruit-forward, hop-driven style within the dedicated gluten-free category. Together, these beers show the range Holidaily is working to achieve, rather than limiting its offerings to a single type of gluten-free ale.

Growth, awards, and national distribution

Based in Golden, Colorado, Holidaily has expanded beyond its home state through distribution partnerships and growing retail availability. Its presence across multiple U.S. markets helps bring dedicated gluten-free craft beer to consumers who may have had limited access to locally available options. The company’s announcement of distribution in Michigan through Imperial Beverage represents another step in that expansion.

Holidaily has also earned recognition for its business and brewing achievements. The brewery was named Colorado Craft Brewery of the Year in 2022, has received medals at the World Beer Cup and Great American Beer Festival, was recognized by the U.S. Chamber of Commerce as a Top 100 Small Business in 2024, and appeared on the Inc. 5000 list of privately growing companies in 2025. These honors reflect both its work in the gluten-free beer category and its growth as a small business.

Finding Holidaily Brewing Company beers

Holidaily Brewing Company continues to focus on making gluten-free beer more accessible without asking drinkers to settle for less variety. Its beers are distributed across a growing number of states, with availability varying by market and retailer. Michigan consumers can check local stock and participating locations through the brewery’s online beer finder.

For information about the brewery, its beer lineup, distribution, and events, visit the official Holidaily Brewing Company website.

zzubreebym