Bud Light Drops Limited-Edition “Fight Night Feast” Powered By Omaha Steaks

Bud Light Fight Night Feast

Fight night just got a lot bigger. Bud Light is taking its UFC sponsorship beyond the beer cooler with a limited-edition package built around a couple of serious steaks, a big December fight card and the familiar idea that watching UFC is better when friends are around. The new Bud Light Fight Night Feast, created with Omaha Steaks, is clearly aimed at fans who would rather get the food and the viewing setup handled before the first walkout, and the timing is no accident with UFC 335 scheduled to close out the year on December 12.

There is a little humor behind the promotion, too. Bud Light’s new “Chef” commercial puts UFC announcer Bruce Buffer in a restaurant, where he trades places with a fan who wants to get away from a waiter shift and watch the fights with friends. It is a ridiculous setup, but Buffer shouting his famous “IT’S TIME” while serving filet mignon is exactly the kind of crossover that makes this campaign work. A case of Bud Light for a restaurant shift. Not a bad trade, depending on the night.

The Bud Light Fight Night Feast adds some actual weight to the promotion, with two Omaha Steaks tomahawk steaks, Bud Light beer money, a Paramount+ gift card and official UFC training gloves packed into one limited-time offer. The $99 package goes on sale November 17 at 3:35 p.m. ET, and Bud Light says orders will be fulfilled in time for UFC 335. The steaks are the centerpiece here, bone-in cuts trimmed by Omaha Steaks butchers and aged for at least a month, which makes this a little more ambitious than the usual branded giveaway or game-day bundle. Limited supply, though, so fans interested in hosting should pay attention when ordering opens.

Bud Light is bringing together its UFC partnership, Bruce Buffer’s unmistakable fight-night personality and Omaha Steaks for a package designed to make hosting easier, and the company has more details on the limited-edition Bud Light Fight Night Feast below.

The limited-time offer is inspired by Bud Light’s new commercial, “Chef,” featuring iconic UFC announcer Bruce Buffer, as he takes over a waiter shift so a fan can enjoy fight night with his friends

Key Facts

• -Bud Light is releasing a limited-edition “Fight Night Feast” powered by Omaha Steaks, as the Official Beer Sponsor of UFC helps friends get together for fight night.
• -The limited-time offer is inspired by Bud Light’s hilarious new commercial, “Chef,” starring iconic UFC announcer Bruce Buffer, as he takes over a restaurant shift as a waiter so a fan can enjoy fight night with his crew.
• -Available for purchase beginning November 17 for $99 on OmahaSteaks.com and fulfilled in time for December’s UFC 335, UFC’s final blockbuster event of the year, Bud Light’s “Fight Night Feast” features two show-stopping tomahawk steaks, Bud Light beer money, a Paramount+ gift card and official UFC training gloves.

NEW YORK – NOVEMBER 10, 2026 – Tonight’s main event: A FEAST! Bud Light, the Official Beer Sponsor of UFC, is cheffing up something special for fight night fans 21+.

Inspired by the brand’s latest spot, “Chef,” featuring Bruce Buffer, Bud Light is introducing the limited-edition Bud Light “Fight Night Feast” powered by Omaha Steaks featuring two show-stopping tomahawk steaks, Bud Light beer money, a Paramount+ gift card and official UFC training gloves.

Todd Allen, SVP of Marketing for Bud Light at Anheuser-Busch, said, “We know the best part of fight night is getting together with friends over an ice-cold Bud Light and some great food. And with UFC 335 set to close out the year, we wanted to create something for UFC fans that makes fight night easy to enjoy. Inspired by our new spot ‘Chef’ with our good friend Bruce, the “Fight Night Feast” delivers everything needed for an unforgettable night of UFC action directly to fans’ doorsteps.”

Order Up! Bud Light “Fight Night Feast”

The limited-edition “Fight Night Feast” powered by Omaha Steaks is complete with everything fans 21+ need to host their crew for UFC 335 in December. The kit includes:

• -Two show-stopping tomahawk steaks from Omaha Steaks. The bone-in and USDA Certified Tender steaks are perfectly trimmed by Omaha Steaks master butchers
• -Bud Light beer money to make sure your fridge or cooler is stocked all fight long
• -A Paramount+ gift card for easy fight night viewing of UFC 335 on Sat., Dec. 12
• -A pair of official UFC training gloves

Nate Rempe, President & CEO of Omaha Steaks, said, “There’s nothing better than getting together with friends and family for great food and a big event. That’s what the limited-edition Fight Night Feast is all about. Featuring massive Omaha Steaks tomahawk steaks, aged at least a month for incredible tenderness and flavor, it’s the perfect excuse to fire up the grill, invite some friends over and make a night of it.”

Dropping on November 17 at 3:35 p.m. ET and fulfilled in time for UFC 335 on December 12, Bud Light’s “Fight Night Feast” will be available to fans 21+ on www.omahasteaks.com/budlight for $99, while supplies last.

Bud Light Serves Up New Commercial “Chef”

Bud Light’s “Fight Night Feast” is inspired by the brand’s latest spot, “Chef,” starring the iconic UFC announcer Bruce Buffer, who takes over a UFC fan’s shift as a waiter so they can enjoy fight night with their crew. When asked how they managed to clock off early, there’s a simple answer: traded a guy his restaurant shift for a case of Bud Light. Cut to the dining room, where Bruce Buffer is using his infamous “IT’S TIME” announcement to serve up the main event: the filet mignon.

Bruce Buffer said, “Whether I’m in the center of the Octagon or the center of a dining room, you know I’m gonna bring the main event energy! I always have a blast with Bud Light, so being part of another campaign that puts UFC fans in the middle of the action with their friends for fight night is awesome!”

“Chef” is set to run in :30 format and will stream on Paramount+ during key cards and fight nights.

For more information on Bud Light’s UFC campaign, fans can follow Bud Light on Facebook at Facebook.com/BudLight, Twitter @BudLight and on Instagram @BudLight.

Related news from mybeerbuzz.com:
MyBeerBuzz has covered several earlier Bud Light and UFC promotions, including the brand’s fight-night campaign featuring Bruce Buffer and Dustin Poirier in “Call Center,” which gave fans a chance to trade work shifts for UFC 322 tickets: https://mybeerbuzz.com/ufcs-bruce-buffer-and-dustin-poirier-save-fight-night-in-new-bud-light-campaign/. Readers can also check out the announcement that Bruce Buffer joined Bud Light as an official brand partner: https://mybeerbuzz.com/its-tiiiiiiiime-bruce-buffer-iconic-ufc-announcer-announces-himself-as-newest-bud-light-partner/.

For more background on the brewer’s UFC relationship, see the Bud Light partnership with UFC fighter Dustin “The Diamond” Poirier: https://mybeerbuzz.com/bud-light-the-official-beer-sponsor-of-the-ufc-lands-knockout-partnership-with-top-ufc-fighter-dustin-the-diamond-poirier/.

ABOUT BUD LIGHT

The Bud Light brand name represents a family of products including Bud Light and Bud Light Chelada, each crafted for a refreshingly easy drinking experience. Since 1982, Bud Light products have captivated the senses and set the standard for enjoyment, consistently delivering a clean, crisp taste. Bud Light is a premium American light lager, always brewed with four simple ingredients, that represents the pinnacle of quality and flavor. For more information about Bud Light and our full family of products, visit www.BudLight.com.

Bud Light is one of America’s best-known beer brands, with a history that stretches back to 1982 and a place in the American beer market built around its light-bodied profile, clean taste and easy-drinking character. Produced by Anheuser-Busch, Bud Light is a premium American light lager brewed with four simple ingredients and developed for drinkers looking for a crisp, refreshing beer that fits a wide range of occasions.

Since its introduction, Bud Light has become closely associated with sports, live events, backyard gatherings and time spent with friends. The brand has maintained a strong presence in major American sporting events, building partnerships that connect Bud Light with fans and the experiences surrounding the games they watch. Football, baseball, motorsports and mixed martial arts have all provided opportunities for Bud Light to bring its name into the places where sports fans gather.

One of the brand’s most visible sports relationships is its partnership with the Ultimate Fighting Championship. As the Official Beer Sponsor of UFC, Bud Light has developed campaigns, advertising, event integrations and promotional experiences designed to connect with UFC fans. The partnership gives the brand a presence around major fight cards while creating opportunities to work with recognizable personalities from the sport.

UFC announcer Bruce Buffer has become one of the faces of Bud Light’s recent fight-night marketing. Known for his energetic introductions and unmistakable “IT’S TIME” announcement, Buffer brings a personality that UFC fans immediately recognize. His work with Bud Light has included commercials and promotional campaigns built around the idea of making it easier for fans to enjoy fight night with friends. The “Chef” commercial, which inspired the Bud Light Fight Night Feast with Omaha Steaks, takes that approach into a restaurant setting and turns Buffer’s announcing style into a humorous dinner-service moment.

Bud Light has also worked with UFC personalities such as Dustin Poirier, using athlete partnerships and fan-focused promotions to extend the relationship beyond traditional sponsorship placements. These campaigns have included creative ways for fans to participate, watch major events and bring their friends together. The brand’s fight-night promotions reflect a broader marketing approach that connects Bud Light with the social experience surrounding sports rather than focusing only on the competition itself.

The beer itself remains central to the brand. Bud Light describes its products as delivering a clean, crisp taste and a refreshingly easy-drinking experience. Its four-ingredient brewing approach is part of the brand’s identity, and the product is positioned as a premium American light lager. The Bud Light name also represents a family of products, including Bud Light and Bud Light Chelada, giving the brand a presence across more than one beer style and drinking occasion.

Bud Light is part of the Anheuser-Busch portfolio, which includes major American beer brands such as Budweiser and Busch Light, along with Michelob ULTRA, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer and other beverage brands. Anheuser-Busch has operated in the United States for more than 165 years and maintains a large network of breweries, manufacturing operations, employees and distribution partners.

Anheuser-Busch describes its purpose as creating a future with more cheers, while emphasizing its investment in American manufacturing, its workforce and the communities where it operates. Its portfolio reaches consumers through retail stores, restaurants, bars, sporting events and other venues throughout the country.

For Bud Light, the combination of a recognizable American light lager, sports sponsorships and entertainment-focused advertising continues to shape the brand’s public identity. From UFC fight nights and Bruce Buffer commercials to major sporting events and backyard gatherings, Bud Light remains focused on connecting its beer with occasions where people come together.

For more information about Bud Light and its products, visit BudLight.com.

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an emerging force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

We make the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, BeatBox, industry-leading craft beers and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.

ABOUT OMAHA STEAKS

Omaha Steaks, America’s Original Butcher, founded in 1917, is an Omaha, Nebraska-based, fifth-generation, family-owned company. Omaha Steaks markets and distributes a wide variety of the finest-quality USDA Certified Tender grass-fed, grain-finished beef and other gourmet foods, including seafood, pork, poultry, slow-cooker and skillet meals, side dishes, appetizers, and desserts. Today, Omaha Steaks is recognized as the nation’s largest direct response marketer of premium beef and gourmet foods, available to customers by calling 1-800-228-9055, online at www.OmahaSteaks.com or at retail stores nationwide.

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