New Belgium Searching For The Real Michael Myers

Voodoo Ranger Halloween:

Voodoo Ranger is bringing horror-inspired fun to the beer aisle with a new collaboration tied to Halloween: The Game. The New Belgium Brewing brand is joining forces with the iconic horror franchise to celebrate the video game’s launch and introduce Slasher IPA, a limited-edition release featured in a special Voodoo Ranger Halloween Hoppy Pack. The collaboration combines Voodoo Ranger’s hop-forward identity with the chilling imagery of Michael Myers and the Halloween universe. Along with the new beer, the promotion includes a nationwide search for people legally named Michael Myers, offering eligible participants the chance to win a special experience and a year of free beer. The campaign adds a playful twist to the season, connecting craft beer, horror entertainment and Halloween-themed promotions. The limited-edition Hoppy Pack brings together Slasher IPA and other Voodoo Ranger favorites in seasonal packaging. With Halloween: The Game available now and the promotional contest running for a limited time, the partnership gives fans multiple ways to take part in the Halloween celebration. Here’s the announcement from Voodoo Ranger detailing its Halloween: The Game collaboration, limited-edition Hoppy Pack and Michael Myers promotion.    Voodoo Ranger Halloween: They say you can’t kill the Boogeyman.​They also say you can’t kill the good vibes of Voodoo Ranger.​Voodoo Ranger has partnered with HALLOWEEN: The Game to celebrate the launch of the new video game and the release of Slasher IPA in a limited-edition Hoppy Pack.​Get it before it’s gone.FIND HOPPY PACK     Not Halloween’s most menacing boogeyman. All the other people named Michael Myers that have survived a lifetime of awkward introductions.​Voodoo Ranger Halloween: The Game are launching a nationwide search for people legally named Michael Myers.​What’s in it for you? A night where you’re the only Myers that matters, plus a shot at free beer for a year.* ENTER TO WIN    After 15 long years at Smith’s Grove Sanitarium, Michael Myers has made his way home… Become the Boogeyman or save the residents of Haddonfield in Halloween: The Game, a singleplayer and multiplayer horror experience.AVAILABLE NOW NO PURCHASE NECESSARY. To enter visit voodooranger.com/contests/halloween or scan the unique code on the Promotion materials for online entry and complete official rules. Must be 21+ and a legal resident of the 50 United States and D.C. Employees of retailers or distributors of New Belgium products and their family members are not eligible to win. Void where prohibited. Prize depicted for illustration purposes only. Actual prize may vary. Begins 12:00:01 am MT on 9/29/26. Ends 11:59:59 pm MT on 10/7/26

Freedom of Self-Expression Is Key
MyBeerBuzz has also covered other Voodoo Ranger and New Belgium releases, including the previously announced Voodoo Ranger Halloween Slasher IPA, the Voodoo Ranger and Jeppson’s Malört collaboration on Roulette IPA, and the launch of Voodoo Ranger Juice Force IPA. These stories offer additional background on the brand’s seasonal releases, collaborations and expanding IPA lineup.

About New Belgium Brewing

New Belgium Brewing is an American craft brewery known for its innovative beers, creative branding and commitment to bringing people together through brewing. Founded in 1991 in Fort Collins, Colorado, New Belgium grew from a small brewing operation into a nationally recognized name in the American craft beer industry. The brewery has developed a diverse portfolio that includes approachable ales, hop-forward IPAs, seasonal releases and specialty beers designed to appeal to a wide range of beer drinkers.

One of New Belgium’s most recognizable brands is Voodoo Ranger, a lineup of bold, hop-focused beers that has become a major part of the brewery’s identity. With its distinctive illustrated character and eye-catching packaging, Voodoo Ranger has helped introduce a broad audience to a variety of IPA styles, including juicy, hazy and high-intensity hop-forward offerings. The brand’s portfolio features beers such as Voodoo Ranger IPA, Imperial IPA, Juice Force IPA and rotating limited-edition releases.

New Belgium has also built a reputation for creativity beyond its core beer lineup, frequently exploring collaborations, seasonal offerings and distinctive packaging. Partnerships with entertainment brands and other cultural properties allow the brewery to connect with consumers in new ways, as demonstrated by Voodoo Ranger’s collaboration with Halloween: The Game and the launch of Slasher IPA.

In addition to its brewing operations, New Belgium has emphasized environmental responsibility, community engagement and a progressive workplace culture throughout its history. Its approach helped establish the brewery as a prominent participant in the growth of American craft beer, while its expanding brand portfolio has supported its presence in markets across the United States.

Today, New Belgium Brewing continues to produce a wide selection of beers, combining established favorites with new releases and collaborations. Through brands such as Voodoo Ranger, the brewery remains a recognizable force in the craft beer market, connecting its brewing heritage with contemporary beer trends and popular culture.

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