Flavor With A Mission: Phorm Energy’s Cherry Slush Flavor Returns To Support First Responders Nationwide

The limited-edition Honor. Educate. Unite. cans are fueling firehouses, and funding scholarships with Folds of Honor, this summer 

St. Louis, Missouri – May 4, 2026 – Phorm Energy and Folds of Honor are continuing to deliver on their commitment to honor and support those who serve our country and communities. Today, Phorm Energy, the game-changing energy drink brand produced by Anheuser-Busch with the backing of 1st Phorm and Dana White, announced the return of Honor. Educate. Unite. – a limited-edition Cherry Slush flavor that represents fueling for a greater purpose. This zero-sugar offering, featuring a red, white and blue can design, supports enhanced hydration through an electrolyte blend and provides an energy boost from natural caffeine from green tea.

Phorm Energy’s partnership with Folds of Honor, a nonprofit organization that provides families of fallen or disabled U.S. service members and first responders with academic scholarships, grows stronger in year two. The return of Cherry Slush reaffirms the brand’s commitment to giving back with each can sold unlocking a donation towards academic scholarships.   

Thomas Russell, General Manager, Phorm Energy, said: “At Phorm Energy, recognizing those who do the work and honoring those who serve is at the core of who we are, and our partnership with Folds of Honor is a cornerstone of that belief. With the can’s return, we’re proving that together we can fuel a greater purpose. From directly supporting funding of academic scholarships for firefighter families, to supporting the families of U.S. service members and first responders with every can of Honor. Educate. Unite. that we sell, we are committed to making a real difference and invite our community to join us.”

This year, in addition to the contributions from every can sold, Phorm Energy will award a $10,000 academic scholarship to Folds of Honor for the families of fallen or disabled firefighters. With this contribution, Phorm Energy supports the mission of Folds of Honor by honoring their sacrifice, educating their legacy, and uniting communities around a greater purpose.

Bob Fishbeck, Senior Vice President, Folds of Honor, said: “Our mission is to turn sacrifice into hope by providing life-changing academic scholarships to the families of fallen or disabled U.S. service members and first responders. The commitment Phorm Energy demonstrates through the Honor. Educate. Unite. cans helps turn our mission into real-world support for those who deserve it most. Every can of Cherry Slush purchased helps us deliver on our promise to the families of our nation’s heroes, ensuring their legacy is one of opportunity and education.”

Today, in honor of International Firefighters’ Day, Phorm Energy will be coordinating product deliveries of the limited-edition Cherry Slush flavor to over 3,000 firehouses nationwide to support the frontline heroes who #DoTheWork. Providing hydration, energy, and mental focus, Phorm Energy Cherry Slush is now available nationwide for a limited-time as a 16-ounce single serve offering. 

Phorm Energy, a top 15 brand in total energy¹, has been rapidly growing since its national launch in June 2025 becoming the #1 Fastest-Growing Innovation Brand Family². The game-changing brand has expanded its footprint through a multi-year deal with Hendrick Motorsports including driver William Byron, an NIL deal with Emanuel Sharp, and a powerful partnership with MMA star Michael Chandler who has given back to his community and honors those who serve in a number of ways, including through support for Folds of Honor. 

Phorm Energy is available in five permanent bold flavors including Screamin’ Freedom, Grape Smash, Orange Fury, Blue Blitz, and the most recent addition Silver Lightning. Each flavor contains a unique blend of ingredients aimed to support mental focus and boost energy through its natural caffeine from green tea. 

To follow the latest on Phorm Energy, the limited-edition Cherry Slush flavor, and its partnership with Folds of Honor, visit phormenergy.com and follow Phorm Energy on Instagram, TikTok, and Facebook. 

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*$0.04 per 16 oz. Can of Phorm Energy “Honor. Educate. Unite.” sold nationally from 5/26/26 – 9/11/26, max $40,000 

1. Circana Total US – MULC YTD Thru 4/12/2026 

2. Circana Total US – MULC YTD Thru 4/12/2026 by Dollar Share in U.S. Convenience

ABOUT PHORM ENERGY 

Phorm Energy is made for those who do the work in their everyday lives to unlock their full potential. With a unique blend of ingredients aimed to support mental focus, Phorm Energy has natural caffeine derived from green tea extract and electrolytes that support hydration. Phorm Energy is a collaboration between Anheuser-Busch, 1st Phorm, and Dana White. For more on Phorm Energy, you can visit phormenergy.com and follow Phorm Energy on Instagram and Facebook.  

ABOUT ANHEUSER-BUSCH 

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.     

We make the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, BeatBox, industry-leading craft beers and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram. 

ABOUT FOLDS OF HONOR 

Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of US military service members and first responders who have fallen or been disabled while serving our country and communities. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master’s degree, doctorate, or professional program. Funds for a second bachelor’s degree or trade/technical program certification are also available. Since its inception in 2007, Folds of Honor has awarded nearly 73,000 scholarships totaling over $340 million in all 50 states. Among the students served, 43 percent are minorities and 57 percent female. A total of 91 percent of expenses fund our mission of providing educational scholarships to the families of our nation’s heroes. It is rated a four-star charity by Charity Navigator and Platinum on Candid. It was founded by Lt Col Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. He is serving as Commander of Recruiting for the Oklahoma Air Guard. For more information or to donate in support of a Folds of Honor scholarship visit foldsofhonor.org.

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