Bud Light Drops Hundreds Of Kegs At Gillette Stadium And Lumen Field Ahead Of Super Bowl LX, Putting Beer Money On The Line For Patriots And Seahawks Fans

Inspired by its upcoming Super Bowl Commercial celebrating the keg, Bud Light is transforming both Foxborough and Seattle into a ‘City of Kegs’ as they invite fans 21+ to their teams’ stadiums for a chance to win Super Bowl LX tickets and take home beer money for their Super Bowl parties  

NEW YORK, NY – JAN. 28, 2026 – Cheers to the conference champs! Following this weekend’s AFC and NFC Championship wins for the New England Patriots and Seattle Seahawks, Bud Light, the Official Beer Sponsor of the NFL, is officially putting beer money on the line by dropping hundreds of Super Bowl LX kegs at Gillette Stadium and Lumen Field and giving fans a chance to win two tickets to attend Super Bowl LX in the San Francisco Bay Area. 


This weekend, Patriots and Seahawks fans 21+ are invited to come down to their home team’s stadium for a chance to score a keg’s worth of beer, or a grand prize of two Super Bowl LX tickets. But that’s not all – the team that wins Super Bowl LX will go on to tap the kegs and ignite a city-wide celebration for fans 21+ on parade day. 

As part of the epic ‘City of Kegs’ activation, Patriots or Seahawks legends will tap the kegs in the winning city on parade day, making sure fans are ready to toast to their team during the parade, and are fully stocked on Bud Light. 

Not in Foxborough or Seattle? No flag on the play there. Fans 21+ nationwide can get $60 off their purchase of a Bud Light keg or $10 off a pitcher or bucket of Bud Light now through Super Bowl LX. Fans 21+ will be prompted to scan the designated QR code when purchasing their keg to learn more about redeeming this offer to keep the ice-cold Bud Light flowing at Super Bowl celebrations around the country. Learn more about how to enjoy more clean, crisp Bud Light here. 

Todd Allen, SVP of Marketing for Bud Light, said: “As the Official Beer Sponsor of the NFL, we’re celebrating the New England Patriots and Seattle Seahawks’ Super Bowl runs in a way that
only Bud Light can: by dropping hundreds of kegs and giving fans unparalleled access to Super Bowl LX. Bud Light kegs are going to be everywhere this Super Bowl season – from being one of the stars of our upcoming Super Bowl commercial, to Super Bowl parties across America with our national keg promotion. It was only right we also placed the keg at the center of the celebration for fans of these two teams as they continue their Super Bowl runs.”  

Come on Down to the ‘City of Kegs’ 
This weekend, fans are invited to Gillette Stadium and Lumen Field for a chance to select one of three hundred kegs that could potentially send them home with either a keg’s worth of beer money, or the ultimate prize: tickets to Super Bowl LX. 

For more information on how to participate, Patriots fans can sign up at budlight.com/knowbeforeyougoafc, and Seahawks fans can sign up at budlight.com/knowbeforeyougonfc. Details for fans selected to participate in the City of Kegs activation is as follows: 

Gillette Stadium  
^{Foxborough’s City of Kegs activation will take place this weekend. Fans should keep an eye on Patriots social channels Thursday morning for the announcement 
Fans 21+ should arrive at the Patriot Place Plaza by the Patriots Pro Shop and Gilette Stadium Lighthouse to enter the stadium 
Inside the stadium, the Bud Light kegs will be found within section 116} 

Lumen Field  
^{Seattle’s City of Kegs activation will take place Sunday, February 1 
Check-in for the event will begin at 11:00 a.m. local time 
Fans 21+ should arrive to the North Lot, Gate 2, to enter the stadium 
Inside the stadium, the Bud Light kegs will be found in a combination of sections 108 – 110} 

Tapping the Kegs for the Super Bowl LX Champs 
But the celebration doesn’t stop there! To cap off an incredible season, Bud Light and the Super Bowl LX champs will officially “Tap the Kegs” ahead of the Super Bowl parade in a city-wide cheers to the champs.  

During the parade, Bud Light and a Patriots or Seahawks legend will continue to tap the kegs in the championship city and celebrate with Bud Light and 21+ fans along the parade route. Keep an eye on Bud Light socials for more information on how you can participate on parade day. 

Earlier this month, Anheuser-Busch announced that Bud Light will unveil an all-new commercial during Super Bowl LX, celebrating the fixture of any great Super Bowl LX party: the keg. The brand has since released two teasers for the spot called “Cheffin” and “Bride,” and fans won’t have to wait long for the full reveal, bringing the brand’s iconic humor and fan-favorite celebrity partners to screens across the country as they go great lengths for the clean, crisp taste of Bud Light.  

Find out more about Bud Light’s Super Bowl LX campaign by visiting www.BudLight.com and following Bud Light on Facebook at Facebook.com/BudLight, on X at @BudLight, and on Instagram @BudLight.    

ABOUT BUD LIGHT 

The Bud Light brand name represents a family of products including Bud Light and Bud Light Seltzer, each crafted for a refreshingly easy drinking experience. Since 1982, Bud Light products have captivated the senses and set the standard for enjoyment, consistently delivering a clean, crisp taste. Bud Light is a premium American light lager, always brewed with four simple ingredients, that represents the pinnacle of quality and flavor. For more information about Bud Light and our full family of products, visit www.BudLight.com.  

ABOUT ANHEUSER-BUSCH 

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.   
We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer* – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.  *Circana MULC+ US L52W Volume w.e 9/14/25 

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