Budweiser Teams Up with NASCAR Hall of Famer Dale Earnhardt Jr. To Create the Bristol Bud Crew for the MLB Speedway Classic

From Anheuser-Busch & Budweiser in St. Louis, Missouri:

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Budweiser curates engaging fan experience featuring the world-famous Budweiser Clydesdales, Dale Earnhardt Jr.’s iconic No. 8 paint scheme and the Bristol Bud Crew


St. Louis, MO – July 24, 2025 – In celebration of the MLB Speedway Classic presented by BuildSubmarines.com in Bristol, TN, Budweiser is once again teaming up with two American icons, Major League Baseball and NASCAR Hall of Famer Dale Earnhardt Jr., to deliver an unforgettable experience at the ultimate American summer event. To bring this to life, Earnhardt Jr. is lending his race day expertise to Budweiser to form the Bristol Bud Crew for the MLB Speedway Classic on August 2.  

The Bristol Bud Crew will hit the ground in Budweiser-inspired fire suits, featuring Earnhardt Jr.’s No. 8 and the Budweiser Clydesdale emblem, to get fans ready for the first-of-its-kind MLB event. Fans can find the Bristol Bud Crew at pre-game festivities, delivering an authentic race-day experience at Budweiser’s activation at the Speedway Classic Fan Zone and visiting select locations throughout Bristol to purchase an ice-cold Budweiser for 21+ fans.  
This collaboration comes on the heels of Budweiser, MLB and Earnhardt Jr.’s May announcement highlighting the return of the iconic No. 8 Budweiser / MLB All-Star Game paint scheme, which will be on display at the Speedway Classic Fan Zone, featuring the 2025 MLB Speedway Classic logo.

“Budweiser has been a part of some of the biggest moments in my career,” said Earnhardt Jr. “It’s nostalgic to bring back this iconic paint scheme and can’t wait for everyone to see it at the game. I know the Bristol Bud Crew will get the crowd pumped up for this historic event.”

As MLB hosts its first game in Tennessee, a baseball diamond will be built at one of NASCAR’s most famous venues for a special regular season contest between the Atlanta Braves and Cincinnati Reds. Budweiser, as the longest tenured sponsor of MLB, is joining the celebration by offering fans access to see the Earnhardt Jr. 2001 MLB All-Star Game inspired show car, a chance to experience Budweiser and NASCAR racing simulators and the opportunity to see the world-famous Budweiser Clydesdales on display at the Speedway Classic Fan Zone on Saturday, August 2. Fans 21+ can also enjoy a Budweiser-branded mobile bar with a roof deck and a chance to win custom MLB x Budweiser merch. 

“Budweiser has been a core part of baseball traditions and the gameday experience for decades. So, bringing together three American icons for MLB’s jewel event of the summer with the Bristol Bud Crew is something we can’t wait to create for our fans,” said Todd Allen, SVP of Marketing at Budweiser and Bud Light.

As the beer synonymous with baseball, Budweiser, alongside the Bristol Bud Crew, is continuing its commitment to honoring America’s favorite pastime at the MLB Speedway Classic and building on its decade-spanning partnership with NASCAR Hall of Famer Earnhardt Jr.

All MLB Speedway Classic ticketholders will have access to the Fan Zone, which opens at 12:00 p.m. on gameday. While limited inventory lasts, fans can secure tickets to the game and concert at MLB.com/SpeedwayClassic. Follow along on Budweiser’s social channels for more details about its partnership with Earnhardt Jr. and programming at the MLB Speedway Classic in Bristol.

ABOUT BUDWEISER 

Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp beer with layers of premium American hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character. 

ABOUT ANHEUSER-BUSCH 

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale. 
We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram. 

ABOUT JR MOTORSPORTS  

JR Motorsports is the racing operation co-owned by NASCAR Hall of Fame member and 15-time Most Popular Driver Dale Earnhardt Jr., Kelley Earnhardt Miller and NASCAR Hall of Famer Rick Hendrick. Now in its 24th year of overall competition, JR Motorsports competes in multiple divisions, including the NASCAR Xfinity Series where it currently fields four full-time teams and earned championships in 2014, 2017, 2018 and 2024. The company also owns seven titles in regional Late Model divisions with consecutive championships in 2022-23 and a prized national title in 2020. To learn more about the organization, its drivers and its sponsorship opportunities, visit www.jrmracing.com.  

ABOUT MAJOR LEAGUE BASEBALL (MLB)  

Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB has achieved back-to-back attendance gains for the first time in 12 years with an overall increase of +11% and 80% of Clubs welcoming more fans over the last two seasons following extensive rule changes that have improved the quality of play on the field. With the 2024 season featuring the best time of game in 40 years and the most stolen bases in 109 years, MLB viewership increased across all its national media partners, grew international viewership by +18%, set another record for MLB.TV streaming with more than 14 billion minutes watched and earned League of the Year honors from Sports Business Journal and the CLIOS. As the league increased its marketing efforts and promotion of star players like 2024 NL MVP Shohei Ohtani and 2024 AL MVP Aaron Judge, MLB has significantly increased its younger fan base as evidenced through viewership, social media, ticket purchasing, and participation metrics. Through its MLB Together social responsibility efforts, MLB remains committed to making a positive impact in the communities of the U.S., Canada and throughout the world. With the continued success of MLB Network, MLB digital platforms and local media production and distribution, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game. To learn more about MLB, please visit www.mlb.com.