Lagunitas Adding Shugga’ Original Recipe

Today I have a new “Sweeeeeeeet Release” coming soon from Lagunitas Brewing in Petaluma, California. This is Shugga’ Original Recipe and it will remain a “special ale” that will clock in at 9.9%-AbV. Look for Lagunitas Shugga’ Original Recipe to be packaged in these 12oz cans and stay tuned for full release details.

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Label Text Lagunitas Shugga’ Original Recipe

“Ya wished and wished and here it is. The rich and carmelly original recipe.”

About Lagunitas Brewing:

HOW WE SOMEHOW
GOT HERE

The Lagunitas Brewing Company began on a kitchen stove in Northern California in 1993 and has been crafting hop-forward beers ever since. Welcoming the open-minded with open taps and simple truths: Beer Speaks (for itself), Life Is Uncertain (don’t sip), and It’s Good To Have Friends.

To quote our BrewMonster, “Lagunitas is made up of all kinds and creeds; punk rockers, misfits, ivy leaguers, weirdos, Waldos, Sparkle Ponies, Musicians, and everything in between … Just a pack of stray dogs that found—despite our vast and wild differences—that the love and respect for the freedom to be different is what brought us together and made it all work.”

Whether we’re supporting local communities by turning beer into money for the cause, or simply fueling stories and songs with IPA and other creations—we always have a spot for you at our bar. Come as you are. And bring your dog, too.

Here’s how it all really happened, or at least how we remember it. Heck… we don’t remember a lot, so this is at least how we thought it might have gone or something…

1993
So, You Want To Start A Brewery?
In a kitchen just outside the Northern California hamlet of Lagunitas, Tony Magee was crafting beers on a 5-gal. homebrew kit. Then, a ruined Thanksgiving dinner made him take his hobby to a rented room behind the old House of Richards in Forest Knolls, when he started slingin’ beers to local watering holes.

1995
IPA is Born
To stand out among the sea of Pale Ales in Bay Area bars in the mid-90s, Tony developed a new-world spin on an old-world style: the India Pale Ale, which he shortened to IPA. Palates at the time couldn’t handle the hoppiness, but Tony had a hunch that this was the next big thing…

1995-2005
The Wild Years
Tony quickly outgrew his spot in Forest Knolls and moved to Petaluma. After a few years he needed even more space, so he threw a party and told everyone that showed up to grab whatever wasn’t bolted to the ground and walk it across McDowell St. to where we still brew today!

2005
Undercover Shut-Down
We started throwing parties in our Employee Loft at 4:20 which raised some brows, including those of the local authorities. After a failed sting and a 20-day suspension, we installed a new line to bottle our Undercover Investigation Shut-Down Ale. Do the crime. Do the time. Get the bragging rights.
2005-2009
Grow, Grow, Grow Your Boat
People were drinking more IPA than ever as we expanded from state to state and our brand-spankin’-new 80-barrel Rolec BrewHouse started brewing up a wholly original little thing under the sun called A Little Sumpin’ Sumpin’ Ale…

2009
We Should Throw A Circus
Beer Weasel Ron Lindenbusch had one thought: we should throw a Circus! So the Beer Circus was born. Then, we opened up the Petaluma TapRoom & Beer Sanctuary featuring live music everyday, including some special #LiveAtLagunitas shows in the new LaguMiniAmphitheaterette the following year.

2011
Lagunitas Sucks
When our 250-barrel BrewHouse was destroyed after hitting a storm in the Atlantic, we knew we weren’t able to brew our widely feared Winter Seasonal brew, Shugga’. After a flood of calls, we put out a substitute for our disappointed fans, named around their common message: Lagunitas Sucks.

2014
Petaluma, Chicago, Seattle and…
As a native Chicagoan, Tony was looking for a way to return home. With some help from local legend Nick Mirkopolous, he found our second home in Chicago’s Pilsen neighborhood, Lagunitas Chicago. A few years later, we cut the tape at Lagunitas Seattle in Ballard… So, where’s next??

2015
The World
We partnered up with Heineken in 2015 to start bringing our band of hop-forward IPAs to the world (and beyond?), firing up brewing operations in the UK, Amsterdam, Brazil, and more to bring fresh Lagunitas beers everywhere. We hope to see you in your neck of the woods, whatever planet you’re on!
2018
Cannabis-Infused Hi-Fi Sessions
Tony always said, “It takes a lot of good weed to make a great beer”. After friends & neighbros Lagunitas and AbsoluteXtracts dabbled in a cannabis-terpene beer, they dialed things up to eleven with Hi-Fi Hops, a cannabis-infused hoppy sparkling beverage with nothing weighing you down- zero-calories, zero-carbs, zero-sugar, and non-alcoholic. The best of both worlds.

2018
Hoppy Refresher Turns Heads
In the continued pursuit of crafting previously unimagined liquids, we started R&Ding a dry-hopped zero-cal, zero-carb, zero-gluten sparkling beverage. After some time, we launched it in our TapRooms and it quickly became an employee favorite (and über-boosted productivity!). Thinking we were onto something, we threw it in a bottle and named it Hoppy Refresher. The rest, as they say, is history.

2020
IPNA Launch
Joining our other hoppy, non-alcoholic option of Hoppy Refresher, IPNA was a brewer-led labor of love- utilizing all our hops chops and over a year of R&D. The result? IPNA is pure NA satisfaction. This non-alcoholic IPA uses the same ingredients found in our highly balanced IPAs (hops, malt, yeast & water), and this the same deliciousness, but brewed without the ceremonial fez.

2021
Steep On That
Our spiked & sparkling Guayusa Tea, Disorderly TeaHouse, launched in two flavors, Yuzu Lemon Squeeze and Mixed-Up Berries. A freak batch gets spiked with some peach and quickly becomes one of the top-selling beverages in our TapRooms, so we add the Peach Slice to our newly launched Varie-Tea Pack. A rebelliously delicious, different kind of brew.

2022
Disorderly House of Brewing
Innovation is the name of the game at Lagunitas, and we took a huge leap forward with the creation of our Disorderly House of Brewing right next to our Petaluma TapRoom & Beer Sanctuary. It’s a place of wonder where the Lagunitas team of wizard brewers can tinker, trifle, and craft, dreaming up the next best thing in a glass, can, or… who knows?