Heaven Hill Brands Unveils Refreshed Corporate Brand and Opens New Louisville Corporate Office

From Heaven Hill in Louisville, Kentucky:

LOUISVILLE, Ky., July 7, 2025  Heaven Hill Brands, one of the nation’s largest independent, family-owned spirits companies, today unveiled its refreshed corporate brand and marked the opening of its new Louisville corporate office with a ribbon cutting ceremony attended by city and company leadership, including Louisville Mayor Craig Greenberg, and employees.

The refreshed brand reflects Heaven Hill’s nearly 90-year legacy and signals a bold, unified vision for the future, centered on its people, partners, communities, and award-winning portfolio of spirits. At the core of this refreshed identity is the new company tagline, “Thriving Together,” a message that captures the company’s belief that long-term success comes through collaboration, shared values, and a deep commitment to those it serves.

“Our new corporate office is a physical expression of our refreshed brand, modern, intentional, and people-first,” said Kate Latts, Co-President of Heaven Hill Brands. “It reflects not only how we work, but who we are: a company built on connection, creativity, and a belief that we thrive together.”

Originally introduced internally earlier this year, the new brand identity brings clarity and consistency to how the company shows up across all touchpoints, from employee culture and trade partnerships to community engagement and corporate storytelling. As of today, it is fully visible across external channels, including the company’s newly relaunched website, heavenhill.com

The new corporate office, located at 815 N. Whittington Parkway, brings Heaven Hill’s Louisville-based teams under one roof for the first time in many years. The 48,000-square-foot space includes more than 150 dedicated workspaces, a two-story café, employee art gallery wall, a New Product Development area, and flexible gathering spaces to support innovation and teamwork.

Among the standout features is Max’s Place, a tasting bar named by employees in honor of longtime company leader and current Executive Chairman Max Shapira. The space also features installations from local partners, including a hand-painted mural by OSRS and a living moss wall by Anything Groes. Full-wall brand graphics, installed by USA Image, celebrate the company’s defining attributes, authenticity, legacy, integrity, and innovation, all central to the spirit of Thriving Together.

“We built this office to foster connection, collaboration, and growth,” said Allan Latts, Co-President. “And it comes at a time when Heaven Hill is gaining momentum on every front, from new product innovation and distilling expansion, to how we invest in our people and communities. That’s what ‘Thriving Together’ looks like in action.”

“Heaven Hill is a vibrant and growing business with deep roots in Louisville,” said Louisville Mayor Greenberg. “Its new corporate office is a testament to the economic strength and momentum we have right now in Louisville and an investment in the future success of the company and our community. The innovative design and commitment to employee well-being will attract new talent to Heaven Hill and to the city of Louisville.”

That momentum is underscored by a significant national honor: Heaven Hill has once again been named a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal, an award recognizing excellence in strategy, execution, culture, and financial performance. The recognition places Heaven Hill among a distinguished group of companies across more than 40 countries.

The design and construction of the new corporate office was made possible through the collaboration of several valued partners. Heaven Hill extends its appreciation to NTS Development, ARCO, 15 Design, Miranda Construction, and Hoagland Commercial Realtors for their leadership and partnership throughout the planning and build process.
Founded in Bardstown, Kentucky in 1935, Heaven Hill remains family-owned and led. Its portfolio includes some of the most awarded and beloved spirits brands in the industry, such as Elijah Craig Bourbon, Evan Williams Bourbon, Heaven Hill Bottled-in-Bond, Lunazul Tequila, Ocho Tequila, and Deep Eddy Vodka.

Today’s milestone builds on the company’s ongoing investment across the Commonwealth, including the opening of the Heaven Hill Springs Distillery in Bardstown and continued operations at the historic Bernheim Distillery in West Louisville.

ABOUT HEAVEN HILL BRANDS: 

Founded in 1935, Bardstown, KY -based Heaven Hill Brands (www.heavenhill.com) is one of the nation’s largest independent, family-owned and led spirits producers and marketers, as well as the world’s second-largest holder of Kentucky Bourbon, and a back-to-back 2024 and 2025 Best Managed Company as appointed by Deloitte Private and the Wall Street Journal. Heaven Hill’s diversified portfolio of brands includes Heaven Hill, Evan Williams, Elijah Craig, Widow Jane, Larceny, Old Fitzgerald, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy Vodka; Admiral Nelson’s Rum; Black Velvet Canadian Whisky; Lunazul and Ocho Tequila; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur.