McSorley’s–Irish Pale Ale & Irish Black Lager NEW Historical Bar Memorabilia Packaging
McSorley’s (15 E 7th St, New York City) just received label approval for their Irish Pale Ale & Irish Black Lager 12oz packaging that includes a series of four labels that show off historical memorabilia still hanging on he walls of McSorley’s. Apparently it is tradition in McSorley’s to never remove anything previously hung on the walls. In order we have Houdini’s Handcuffs, Brooklyn Bridge Opening invitation, World War I wishbones and the doors of McSorley’s opening to women. What’s also interesting is the bottle lists Latrobe, PA (former Rolling Rock facility), but while McSorley’s was originally brewed at our very own Lion Brewery, this packaging is all licensed by FX Matt’s in Utica, NY.
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