Samuel Adams–Boston Lager New

Samuel Adams–Boston Lager New
MyBeer Buzz Story by: MyBeer Buzz
Published: February 15, 2011 | Updated: April 11, 2025

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Last week we rolled out a few of the new packaging designs for Sam Adams Summer Ale.  Today I thought you’d want to see the 12oz bottle packaging overhaul for their flagship Boston Lager.  This is a significant change to not only the label, but Sam himself and Sam’s mug.  Stay tuned for more from Boston Beer Co.

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