New Belgium Fat Tire Joy Ride Labels
Story by:
MyBeer Buzz
Published: March 20, 2011
| Updated: April 11, 2025
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Here’s your first look at the new series of labels from new Belgium Brewery for their flagship Fat Tire Amber. This is a series of promotional labels with the trademark bicycle slowly disappearing off the label and returning packed for a Joy Ride. As the last frame shows, this is their new Joy Ride promotion.
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