Hotels Using Craft Beer to Lure Guests
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MyBeer Buzz
Seems like everyone is on the craft-beer train lately…and now large hotel chains are using craft beer to lure in guests. This from USAToday:
A number of hotels are getting into the brewing business, either heavily promoting craft beer at social hours or working with local breweries to have their own beers made.
•The Four Seasons Hotel Philadelphia this month released Cherry Verbena Saison, its third collaboration with Dock Street Brewing. The beer was brewed with lemon verbena harvested from the hotel’s rooftop garden.
•Four Fairmont hotels have partnered with breweries to create their own house microbrews using honey from their onsite beehives. "The Fairmont San Francisco Honey Saison," for instance, was crafted in partnership with Almanac Beer Co. and will be offered on draft in the hotel’s Laurel Court Restaurant & Bar.
•The Four Points by Sheraton Los Angeles Airport recently appointed a new director of brewer relations, created a beer advisory board and has customized in-room beer fridges. The Four Points by Sheraton has a brand-wide "Best Brews" program that features a variety of local, regional and imported craft beers.
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