Slammin’ Sam Beer Launches American Lager Named For Golf’s Sam Snead

From Slammin’ Sam Beer Co:

July 3, 2012. Slammin’ Sam Beer Company announces the introduction of Slammin’ Sam™, a craft-brewed premium American lager inspired by the late Sam Snead, one of golf’s greatest gentlemen and champions.

Debuting this week at The Greenbrier Resort in conjunction with the centennial of Snead’s birth, Slammin’ Sam features a refreshing taste with an exceptionally balanced finish that makes it the Smoothest Beer in Golf. It showcases a proprietary recipe developed by Ray Klimovitz, recipient of the 2011 Distinguished Life Service Award from the Master Brewers Association of the Americas.

"Mr. Snead is an international sports icon, and our first priority was to create an amazing beer that honors his legacy," says Casey Bierer, founder and CEO of Slammin’ Sam Beer Company and a former producer-reporter with Golf Channel. "Through the assistance of a beer industry legend and remarkable craft brewery, we’re proud to present a thirst-quenching premium lager that golfers and all active lifestyle consumers will truly enjoy."

Made in Wisconsin by Stevens Point Brewery – a World Beer Cup multiple Gold Medal award winner – Slammin’ Sam is available in cans, bottles and kegs. Launching soon at other renowned resorts throughout North America, as well as golf courses, restaurants, bars and everywhere beer is sold, the line’s packaging and marketing depict famous images of Snead from the 1950’s and ’60’s