New Belgium Slowing Release Pace Until Asheville is On-Line
Story by:
MyBeer Buzz
Some interesting details on New Belgium’s entry into new markets, and a slowing of the their release pace until the new Asheville, NC facility comes on-line. This from New Belgium’s Brian Callahan via NJ.com:
Brian: Our goal is to become a national brewer, so look for more markets to be rolled out in the coming years. After Michigan this year, the rollout pace will slow down until our Asheville brewery comes on line in 2015. So that’s definitely in our future – very exciting to be planning a $100 million brewery on the east coast. And look for plenty of new beer offerings; the consumer is driving the demand for variety so we’ll continue to come up with new stuff.
Chris: What do you think is in the future for craft beer?
Brian: More breweries, more beers, more collaborations, more market share. The slow food/ buy local movement will continue to grow and this plays well for craft beer. The mega breweries will continue to struggle holding onto market share. Most would agree the wood aged beer family will continue to grow. It takes a long time and investment in wood storage, but many breweries are putting up the investment now.
Comments 0
No Readers' Pick yet.