Is Bud Light Really Promoting "Beer Camp" Despite Sierra Nevada’s Version

I’ve been following along with this for the last few days, and as fast as I can find references to Bud Light Beer Camp, they seem to be disappearing as fast as I can find them.  This video above seems to be from 2010, and the remaining promotions from various on-line comedians all seem to be old or “removed.”  There was a promotion last night on the Colbert Report but there seems to be no record of it on-line so far…this ironically enough comes as Sierra Nevada launched their 2012 Beer Camp Video Contest earlier today (here).  I suspect this is much ado about nothing, but it should be fun to watch.