Deschutes Celebrates 25th Year of Jubelale

August 2012 – Bend, OR/mbb – For the past 25 years,beer fanatics have made their holiday seasons complete by enjoying a spicy, malty, hoppy bottle of the Deschutes Brewery’s winter seasonal, Jubelale. Almost as anticipated as the beer itself is the beautiful labeling and packaging artwork, which features the creations of a different local artist each year. That’s why, in a majestic nod to year’s past, the 2012 label artwork is a grand amalgamation of 25 years of art.

The 2012 label is literally “layered” with meaning – the artwork was created through a complex collaging process by Bend, Oregon artist Kaycee Anseth Townsend. She uses small scraps of paper to create designs, and she comprised this year’s packaging entirely from pieces of Jubelale labels from years past. Fans may even be able to see a recognizable scrap or two from years gone by inside the incredibly intricate final design.

Anseth Townsend said, “My artistic process of collaging a completely new image from tiny bits of paper often feels like working a puzzle, and using only the past years Jubelale labels as my materials for this project added an extra challenge. It allowed me to really get to know each past label, appreciate the work that went into each one, and also think about how I could repurpose different aspects of that work: sky was used to create snowflakes, snow became light, cabin roofs became trees, a pint glass became a lamppost.”

Jubelale was the very first beer to ever be bottled by the brewery, and it epitomizes the season with a big, and a welcome, warming alcohol temperament. A new regional artist is commissioned every year to create an original work of art, inspired by Jubelale, to be transformed into label and packaging art.

Memorable works of art, like Jubelale, offer fitting tribute to any seasonal gathering one might attend. Distinctive flavors establish Jubelale as the ultimate luxury to share with friends and family.