Anheuser-Busch, NIKE, Oakley & Mybeerbuzz Stick WITH Lance Armstrong
It’s only slightly a beer story but who cares….this from Advertising Age:
Anheuser-Busch’s Michelob Ultra brand, Oakley sunglasses and Nike are sticking by Lance Armstrong despite the latest blood-doping allegations swirling around the former champion cyclist.
The Lance Armstrong Foundation’s LiveStrong campaign has raised nearly $500 million to fight cancer. Paul Chibe, A-B’s VP-U.S. marketing, cited Mr. Armstrong’s cancer work as one of the reasons the brewer’s standing by him.


Comments 0
No Readers' Pick yet.