Big Rock Brewery Introducing the “Alchemist Edition” Beers Coming 10/10

CALGARY, ALBERTA–(Marketwire – Oct. 1, 2012/mbb/) – Big Rock Brewery Inc. (TSX:BR) is excited to announce the launch of a new series, the Alchemist Edition. This edition features our most innovative brews yet. They are Big Rock’s ultra- premium and rare labels. Available in intensely limited quantities, they are designed to showcase our artistry and appeal to a subculture of men and women that value independent thinking, appreciation of art, creativity, intelligence and anything non-mainstream.

"I am proud of all the beers we have in our line-up today but I feel a stronger, personal tie to the creations in the Alchemist Edition," says Brewmaster Paul Gautreau. "This is an opportunity for me to put a twist on less traditional beer styles and give the consumer the opportunity to experience products they normally won’t find in this region," says Paul. "I also have a chance to experiment with unique ingredients and unusual brewing techniques and have a lot of fun at the same time."

In brewing, as in life, you have to take risks to reap rewards. For the Alchemist Edition, Brewmaster Paul ventures deep into uncharted brewing territory to craft bold, small batch beers that pay no heed to the rules of what came before. Adventurous and experimental, these risky brews are their own reward.

Be on the lookout for the first brew in the Alchemist Edition available October 10^th, 2012. For more information visit www.bigrockbeer.com.

About Big Rock Brewery Inc.:

Big Rock Brewery – headquartered in Calgary, Alberta – produces premium, all-natural craft beers. As Canada’s leading craft brewer, Big Rock boasts a family of 12 exceptional ales and lagers, Rock Creek dry cider and an ongoing selection of seasonal beers to be released through the Brewmaster’s Edition. Big Rock products are sold in nine provinces and three territories in Canada, and are also available in Korea.
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