Budweiser Re-Invents Hockey Goals With Budweiser Red Lights

TORONTO, Feb. 1, 2013 /mbb/ – Budweiser is set to elevate game time for die-hard Canadian hockey fans beginning this Super Bowl Sunday. The iconic goal light – the red beacon of celebration during every hockey game – has been re-invented by Budweiser and is now available for purchase†. Budweiser Red Lights^TM are new, authentic-looking portable goal lights imbedded with technology that will sound off whenever a fan’s favourite city scores a goal – making the at home viewing experience bigger and more action-packed for Canadians. Goals will never be the same!

"Budweiser is all about celebration and great times. As a brand that loves hockey, we wanted to elevate those key moments during the game when celebration is at its peak – the moment a goal is scored," said Kyle Norrington , Brand Director, Budweiser. "While fans are at home enjoying the game with a cold Budweiser, we want to offer them a piece of the action and amp up goal celebrations. Budweiser developed the red lights specifically for Canadians to make hockey more fun and exciting for fans at home."

A combination of leading edge technology and innovation, the Budweiser Red Light ensures fans will never miss a goal. With a WIFI connection and the Budweiser Red Lights App – available for iPhone and Android users – the installation process is easy. Fans just need to select their city (or two or three!) and follow the simple instructions on the app. Hockey-obsessed Canadians can rest assured they’ll know when their city has scored – the Budweiser Red Light’s horn sounds and the red light flashes. Budweiser Red Lights also give fans a ‘five-minute to game time’ warning message.

The Budweiser Red Light campaign launches on Super Bowl Sunday with a 60-second television spot. Following this, fans can follow the story of Ron Kovacs – a new Budweiser character and the face of Budweiser Red Lights. Kovacs – a huge hockey fan – will install Budweiser Red Lights in the homes, offices, garages and dens of hockey fans throughout the season.

Fans can stay in touch with Ron via Twitter @BudRedLights and track their adventures on Facebook at www.facebook.com/budweisercanada

The perfect addition to hockey fans’ home entertainment system, Budweiser Red Lights can be purchased† for $149 beginning February 3 at www.Budweiser.ca.

PR Newswire (http://s.tt/1zfoq)