DOC360 Follows Oskar Blues In Using Ball's Alumi-Tek® Bottle
Story by:
MyBeer Buzz
From Ball Corp:
BROOMFIELD, Colo., March 5, 2013 /mbb/ — DOC 360, the "bold, refreshing soft drink that obliterates the ordinary," is now available in Ball Corporation’s (NYSE: BLL) Alumi-Tek® bottle. The 16-oz. fully recyclable aluminum bottle is paired with Ball’s thermochromic ink that changes color when the contents are cold enough to drink and has been dubbed the "Slam Can."
"Unique packaging such as the Alumi-Tek bottle and thermochromic ink provides the differentiation DOC360 needs to stand out to our consumers," said Gary Wypiszynki, DOC 360 Business Development Manager. "The chill-activated Slam Can is a premium package that communicates excitement and boldness that is authentic to our consumers."
"Alumi-Tek drinks like a bottle and cools like a can, which makes it perfect for the soft drink consumer who is on the go," said Robert M. Miles , senior vice president, sales for Ball’s metal beverage packaging division, Americas. "Beverage makers and consumers continue to reach for aluminum packaging. With the Alumi-Tek bottle’s many advantages, including reclosability, portability and brand-building real estate, it’s easy to understand why Alumi-Tek is in demand."
DOC 360 is a brand of beverage manufacturer Wis-Pak. It is available at many Midwest retailers.
.
Comments 0
No Readers' Pick yet.