East End Releases 2013 Illustration Ale

Last night, we had a fun gathering of about 50 of our GOOD FRIENDS and talented artists down at the Toonseum.  We were releasing the 2013 edition of our Illustration Ale, the beer we brew in collaboration with them, and a six-pack of local illustrators, each contributing a unique label to adorn bottles of this beer.

Wayno, our long-time label co-conspirator and artist about town, did the curation for us once again.  And what a pack of diverse artists he brought to bear on this project!  Here’s a bit more about this year’s artists from the Toonseum’s website.

As I’ve said before, I find the process of turning complete control of our labels over to a group of total strangers strangely liberating.  And thankfully, the results always blow me away.  When the artwork starts coming in, I feel like a kid opening presents on Christmas morning… but before anyone else is awake yet.

But now you’re all awake, and the beer has been released.  So I hope you’ll enjoy both the beer and the wonderful label art they carry as much as I do.  If you missed the release festivities last night, fear not.  Bottles with each of the six label designs are in good supply at BOTH our locations.  And like they say, please feel free to collect all six!