Stella Artois Becomes Fist Beer Maker To Advertise On Instagram

From AdAge:

Stella Artois is turning to Instagram during its holiday marketing kick, hoping to appeal to millennial beer drinkers. The Anheuser-Busch brand is the first beer maker to buy ads on Instagram, which started selling sponsored posts last year.

"We are excited to work with Instagram as they seek to integrate advertising into the consumer experience, which is as high quality and beautiful as the images users would normally see in their feeds," Lucas Herscovici, Anheuser-Busch’s vice president of consumer connections, said in an emailed statement. "Given the commitment to artistry and sophistication that defines the Stella Artois brand, we thought featuring imagery supporting the brand’s holiday campaign, ‘Give Beautifully,’ would be the perfect fit."