REDD'S® Apple Ale and Cavalry Launch Creative Crowdsourcing Project with Zooppa
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MyBeer Buzz
From Redd’s:
SEATTLE, Dec. 11, 2014 Global crowdsourcing platform, Zooppa, has partnered with beer mogul, MillerCoors, to host a crowdsource video project for MillerCoors’ REDD’S Apple Ale. The project, which launched on November 21st, asks legal drinking age filmmakers to create humorous 15 second videos showing people picking different. The campaign highlights the brand’s slogan of "Pick Different®" and targets men and women aged 21-34 who have traditionally been beer drinkers. The winning entries will split $35,000 in total awards and their content may be used throughout 2015 to promote the brand.
"REDD’S is an exciting new brand that really appeals to the core demographics of the Zooppa creative community. It is an opportunity for the brand to gain content and insights created by, and for, the new generation of beer drinkers," says Wil Merritt, CEO of Zooppa.
REDD’S Apple Ale was launched two years ago and added to MillerCoors’ impressive resume that includes Blue Moon®, Miller High Life®, Miller Lite®, Coors Light®, Miller64®, and Keystone Light®. REDD’S Apple Ale is also available in Strawberry.
The 15 Seconds to Pick Different project will be the first that Zooppa has done with MillerCoors.
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