Yuengling Launches New “Respect” Ad Campaign (Video)

D. G. Yuengling & Son, the oldest operating brewing company in the U.S., can arguably say it represents the American Dream. Established in 1829, the sixth-generation, family-owned business is one of the largest breweries by volume in the country and remains rooted in its Pottsville, Pennsylvania community.

Now, the beer brand is leveraging this history as part of "Respect," an advertising campaign under its new agency Allen & Gerritsen (A&G). A&G, whose Philadelphia-based office will lead the account, replaces Harrisburg, PA-based Pavone.