Michelob ULTRA Partners With American Hiking Society To Make The Outdoors Superior Again
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MyBeer Buzz
From Anheuser-Busch & Michelob:
NEW YORK, Sept. 1, 2015 Michelob ULTRA, the Superior Light Beer, is tapping the American Hiking Society (AHS) for a toast to the great outdoors. Through its Superior Trails program, the brand has worked with AHS to identify 10 deserving trails across the country and is giving hikers the chance to vote for which sites they’d like to see improved, maintained and protected.
From Sept. 1 through Oct. 31, people can visit superiortrails.michelobultra.com to explore the 10 nominated projects and see how the grants would be used to renovate each site before voting for their favorites. Throughout the two-month voting period, fans can keep track of their favorite trails’ progress via a leaderboard that tallies votes in real time. Michelob ULTRA will reveal the two winning trails on the Superior Trails website on Nov. 10.
"We know that Michelob ULTRA drinkers are active, outdoor adventurists who go the extra mile to experience a great journey with a great beer," said Edison Yu, Vice President, Michelob ULTRA. "Through our partnership with the American Hiking Society, we’ll be able to spruce up two scenic trails in order to encourage more of these people to get outside and create some superior moments of their own."
The 10 nominated projects were selected from numerous proposals submitted to Michelob ULTRA and AHS:
- Brandywine Gorge Trail – Akron, Ohio
- Continental Divide National Scenic Trail – Silver City/Chama, N.M.
- Cross Vermont Trail – Montpelier, Vt.
- East-West Trail –Hartford, Conn.
- Florida National Scenic Trail – Crawfordville, Fla.
- Grandview Trail – Grand Canyon National Park
- Ice Age Trail – Rib Lake, Wis.
- Lone Star Hiking Trail – New Waverly, Texas
- Tahoe Rim Trail – South Lake Tahoe, Calif.
- West Ridge Trail O’Fallon Park – Denver, Colo.
"American Hiking Society’s mission is to promote and protect the places where Americans love to hike and, by partnering with Michelob ULTRA for Superior Trails, we’ll be accomplishing exactly this," added Gregory Miller, president, American Hiking Society. "Our National Trail Fund has worked on more than 150 trail projects across the country since 1998 to make America’s trails superior, which is made possible by incredible partners like Michelob ULTRA."
To participate in the Superior Trails program, fans can visit superiortrails.michelobultra.com. For more information on Michelob ULTRA, visit MichelobULTRA.com or Facebook.com/MichelobULTRA.
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