BrewDog Criticized For “Offensive Caricatures” In Video
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MyBeer Buzz
Here’s the BrewDog video in question and this from TheDrum:
The scenes however came under fire with nearly 8,000 people signing a petition claiming it featured “offensive caricatures of people, many of whom already suffer discrimination every day [such as] homeless people, trans women and sex workers”.
It urged: “Sign now to tell BrewDog that they should pull their #DontMakeUsDoThis video, apologizes, and give donations to relevant charities.”
And this response:
The Scottish beer brewer said in a statement that it did not accept the criticism of the ‘Don’t Make Us Do This… Equity for Punks’ funding ad and slammed those who believed it was ridiculing the kinds of people portrayed in it.
In the response Brewdog went on to say that it didn’t take itself seriously and stood by everything the video promoting, adding that its intentions were to change the face of small business finance.
The statement continued to use the brand’s sense of humour and attempted to clear up just who it discriminated against. It said that Brewdog “cannot and will not guarantee that at some point we will not offend the following groups due to our deep-seated and heartfelt prejudices”. It then went on to list a number of groups including Sepp Blatter; Nazis; overweight cats; diet drinks and people who put lime into lager bottles.
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