Anheuser-Busch Announces “Super Sponsorship” of Austin’s South By Southwest Conferences and Festivals

NEW YORK (Oct. 8, 2015) – Anheuser-Busch announced today it has inked a deal to become a leading sponsor of the South by Southwest® (SXSW®) Music, Film & Interactive Conferences and Festivals. This Super Sponsorship – the highest level of sponsorship available – begins at SXSW 2016 and puts America’s favorite beer – Bud Light – at the forefront of the most anticipated annual event where original music, independent film and emerging technologies converge.

“As the nation’s leading brewer, we’re planning new and disruptive experiences in Austin to engage SXSW attendees around the passions we share – be that music, film or digital experiences,” said Eelco van der Noll, Vice President, Experiential Marketing, Anheuser-Busch. “While more details for planned activations will be unveiled closer to this spring’s Conference and Festival dates, you can expect Anheuser-Busch to amplify the partnership, while sharing the innovation, excitement and creativity of SXSW with industry and press, plus hundreds of thousands of consumers that reaches around the globe.”

“SXSW is proud to partner with Anheuser-Busch on what will surely be one of the most exciting SXSW Music, Film & Interactive events to date.  SXSW looks forward to an excellent 30th year with our new partner as they work to bring new and engaging integrations to life,” explained Roland Swenson, SXSW Founder & Managing Director.

While Bud Light will be the marquee beer brand at SXSW, attendees can expect a variety of breakthrough events and activations from other top brands in the Anheuser-Busch portfolio, such as Budweiser and Stella Artois.

For more information and ongoing updates about Anheuser-Busch’s plans at SXSW, visit www.anheuser-busch.com.