Shock Top Brings Back Summer Camp for a Generation of Grown Ups Who Deserve a Break
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MyBeer Buzz
From Shock Top:
NEW YORK, NY – For the millions of Americans wondering how much better summer camp would have been as an adult, Shock Top, the beer brand dedicated to living life unfiltered, is answering the question once and for all. That means taking brand fans to camp this summer with the launch of Camp Shock Top, the camp we’ve all been waiting for with no counselors, no curfews and plenty of fun. It’s all possible thanks to a new partnership with Camp No Counselors, an organization as irreverent as Shock Top that’s making adult summer camp the real deal.
"Shock Top is all about living life unfiltered, embracing real talk and experiences without pretension or labels, & Camp Shock Top brings this experience to life for people like never before," said Jake Kirsch, Vice President of Shock Top. "We’re inviting people to adult summer camp this year to unwind, get real and have fun with like-minded people in a way that’s so rare today."
Camp Shock Top will be hosted at four scenic locations outside New York City, Austin, Miami and Los Angeles where campers stay in cabins with access to a host of daily activities from archery to ropes course, water trampolining, beach volleyball, tie-dye, slip ‘n slide, cabin "color wars" and evening merriment. But it doesn’t end there. Chefs will be on hand to prepare gourmet tak
es on camp classics for breakfast, lunch and dinner, with epic campfires, talent shows and parties that go late into the night.
As part of its partnership with Camp No Counselors, Shock Top will also be integrated into its other camp events across the nation this year with signature experiences including Shock Top slip ‘n slides.
"Shock Top embodies everything as a brand that we embrace at Camp No Counselors, making it the perfect partner to deliver a truly unfiltered experience to our campers," said Adam Tichauer, Founder and Head Camper of Camp No Counselors. "With Shock Top, we’re expanding our efforts this year to get more people to camp, enjoying the best of summer camp with all the perks of being a grown up — it’s gonna be epic!"
To win a trip to attend Camp Shock Top this summer, adults 21 and older should text ‘CAMP" to shortcode 55999 and follow the instructions to upload a photo of how they "Live Life Unfiltered." Or, they can visit CampShockTop.com to submit a photo of how they "Live Life Unfiltered."
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