Moosehead Brewery Sends Cease & Desist To New Hampshire Mooslick Brewing

Don’t panic, local beer aficionados; the brewery will stay open, Levick said, but the company needs to re-brand. Deliberations about the new name are ongoing.

The impetus for the change was a cease-and-desist letter that arrived in October from Moosehead Brewery, Levick said. The large, Canadian-based brewer has several registered U.S. trademarks, including the word “moose” in alcoholic beverages and any moose image pertaining to the alcoholic beverage industry, and ordered Mooselick to desist with its naming scheme, according to Levick.