East End Launching The YOU ARE HERE Neighborhood Beer Project (92 Beers)

From East End:

Honestly, this one is kind of big news for us. We’re talking about the biggest beer project we’ve ever taken on here at East End. And it all starts on June 1.

But before we get into that, let’s tell you all about our new Kölsch beer; a light, crisp, easy drinking, lager-like beer that won’t hurt you (5.4% ABV) or your pocketbook ($12 for a 4 pack of 16oz cans). We love the fresh new design that Commonwealth Press did for our cans, simultaneously old-school and modern. It’s available on draft and in cans this Saturday, June 1. And speaking of Saturday…

The YOU ARE HERE Neighborhood Beer Project

We’ve been thinking a lot lately about our last 15 years of brewing beer in Pittsburgh, what it means to be a “local brewery”, what it means to brew beer for locals to enjoy, and how people become connected to this notion. Pittsburgh is a city of neighborhoods, each with their own identities, and fiercely loyal populations.

So to celebrate the wonderful diversity of neighborhoods that is Pittsburgh, we’ve decided to brew a brand new beer to for each and every one of them. And yeah, that’s a long list. By our reckoning, we’re looking at 92 different beers for 92 different neighborhoods.

As these new beers roll out, this project becomes a wonderful way for all of us here at EEBC, as well as you, our GOOD BEER Fans, to more deeply engage with our Pittsburgh home, neighborhood by neighborhood, beer by beer. It also lets us get out into the neighborhoods to do more pop-up style can releases at unique spots around town, connecting with the community partners and incredible people we have come to know and respect in Pittsburgh over the last 15 years of brewing here.
Pittsburgh has always been our home, and I hope people will take this opportunity to get out of their comfort zones and explore it a bit more with us.
Now, about that ALLENTOWN beer…
The first beer we’re releasing in the YOU ARE HERE Neighborhood Beer Series is anImperial Shandy; a 7.5% ale brewed with locally sourced tea (from Prestogeorge) and lemon juice. It’s also our idea of what a delicious backyard summer beer can be.
We hand-picked the neighborhood of ALLENTOWN for this first release, since that’s the home of our GOOD FRIENDS and long term design partners over at Commonwealth Press. As you can see here, Dan from CWPress stopped by to toast the kickoff of this project with a fresh can, right off the canning line. (Dan’s the one NOT grinning like an idiot.)

We’ll release ALLENTOWN in cans and on draft on Saturday, June 1 at both our Larimer Brewpub and at our Strip District Taproom as soon as our doors open. And we’re also happy to announce that you’ll also find it at two additional locations in Allentown:

• We’re serving it at the Allentown Night Market, a local festival with vendors, food, music, and beer from 7-11pm.

• And earlier that day, we’ll have a limited amount at the Commonwealth Press Warehouse Grand Opening from 5-11pm.

We hope you enjoy ALLENTOWN, (both the beer and the neighborhood) this weekend and beyond! And oh – while Dan was out to see us, we had him randomly pick from the remaining neighborhood names and he selected the next one to be… OVERBROOK!
OVERBROOK will be the name of a nice, light, hazy session pale ale we already have bubbling away in the tank, coming out in cans and draft in a few weeks! Stay tuned for more info on the release date, and location. Hopefully we can manage to find a spot to do another in-neighborhood release, in the neighborhood.

DRAFT UPDATES:

As a (monthly) reminder, you can always click on THE BREWPUB or THE TAPROOMunder the TODAY’S BEERS heading on our website to see a current list of what’s on tap and what bottles & cans we have. Here’s a bit of what’s currently on draft and coming soon:

• PEDAL PALE ALE, 5%  We’re winding down on this beer but it’s back with this year’s last round of 16oz cans for your summertime pleasure. We’ve also got a limited amount on Nitro with grapefruit on tap. Get it before it’s gone!

• SACRED TULSI, 6.2% This lacto-fermented tart ale is first fermented with Hefeweizen yeast and conditioned on Holy Basil (aka Tulsi), which brings notes of fresh blueberries to the finish.

• FOR THE CULTURE 2.0, 9.1% A big Imperial Brut IPA, brewed in collaboration with Black Brew Culture for Fresh Fest 2019. This beer has been wowing fans at both locations so get it on draft or in cans while it lasts.

• KÖLSCH and ALLENTOWN SHANDY are both coming up on draft starting this Saturday, June 1.

LEAVING SOON:

• BLACK HOP is almost SOLD OUT on draft.

• SMALL BEER – APOLLO EDITION is down to the very last keg of this single-hopped session ale.