2024 Is the Year of Imperial Cider! Bold Rock Adds a New Imperial Style Cider to Continue Their Imperial Success

Imperial Berry joins Imperial Cider to expand Bold Rock’s Cider Portfolio

NELLYSFORD, VA . – Bold Rock, the #1 regional cider brand 1 , is excited to introduce a new addition to their cider family with the highly anticipated launch of Imperial Berry. Becoming the second 8.2% ABV imperial style cider for Bold Rock, Imperial Berry joins the fan-favorite, Imperial Cider which holds rank as the #1 Imperial cider in the Mid-South and #5 Imperial cider in the US 1 . 

The 8.2% ABV Imperial Berry is a perfectly balanced smooth blend of Blue Ridge Mountain apples, blackberries and raspberries. Starting January 27, it will be first exclusively available at Bold Rock taprooms in Virginia and North Carolina. It will start shipping by mid-February, and will be available in 6-pack 12 oz. bottles, 4-pack and single-serve 16.9 oz cans, as well as on
draught in select locations.

“Imperial was an enormous success for us in 2023 as it became our second best-selling brand, outsold only by our iconic Apple. In 2024 we hope to delight our fans with Imperial Berry, a supercharged fruited Imperial which features the signature Bold Rock balance of smooth, light and flavorful taste which our consumers have come to love over the years.” Ian Niblock, the Director of Cider Making at Bold Rock, explains.

Find Bold Rock’s new Imperial Berry at retailers near you after launch by exploring their Finder at boldrock./finder. Follow Bold Rock on social media at @boldrockhardcider.

About Bold Rock Hard Cider
Founded in June 2012, Bold Rock crafts a variety of hard cider styles from apples harvested in the Blue Ridge Mountains of Virginia and North Carolina. The leading regional cider brand in the United States has two regional production facilities – the flagship Cider Barn in Nellysford, VA, and a Cidery& Taproom in Mills River, NC. Additionally, Bold Rock has taprooms in Downtown Asheville, NC, at Brewers at 4001 Yancey in Charlotte, NC, and at Carter Mountain Orchard near Charlottesville, VA.

Bold Rock’s award-winning line of hard cider varieties includes the flagship Apple, favorites such as Imperial and Blackberry, and the best-selling seasonal cider assortment in the country. In addition to hard cider, Bold Rock has innovated across a wide spectrum of craft beverage to incorporate hard tea, hard lemonade, and ready-to-drink cocktail products which all feature the trademark Bold Rock commitment to refreshment and robust flavor.

In November 2019, Bold Rock joined the Artisanal Brewing Ventures family of brands which also includes Southern Tier Brewing Company, Victory Brewing Company and Sixpoint Brewery. Collectively the company is a top 4 regional craft brewer in the United States. Artisanal Brewing Ventures is headquartered in Charlotte, NC, and has operations in Brooklyn, NY, Manhattan, NY, Lakewood, NY, Buffalo, Cleveland, Pittsburgh, and metro Philadelphia.