Widmer Brothers Giving Away 100 Custom Bicycles For “100 Days of Hefe”

From Widmer Brothers:

PORTLAND, Ore.—Widmer Brothers Brewing will be giving away a bike every day for 100 days in the Portland area this summer as part of the brewery’s second “100 Days of Hefe” event series. Once again Widmer Brothers has planned more than 100 local events from the end of May through Labor Day Weekend celebrating the brewery’s flagship beer, Hefe, and giving fans multiple opportunities to meet members of the brewing team and brewery co-founders Kurt and Rob Widmer throughout the summer.

This year’s “100 Days of Hefe” includes a fundraising effort for the Bicycle Transportation Alliance (BTA), a local non-profit that works to promote bicycling and improve bicycling conditions in Oregon. At each event, the brewery will raffle off a Hefe-branded yellow and black city cruiser bike. The goal is to raise at least $100 per event, to donate a total of $10,000 to the BTA at the end of the summer.

“We really enjoyed ‘100 Days of Hefe’ last year and are looking forward to doing it again this summer,” said Rob Widmer, co-founder of Widmer Brothers Brewing. “This time around we decided to add a new element to the event series by partnering with the BTA, which is a cause we have supported for a long time. I bike to work almost every day, and really admire the work the BTA does to encourage safe and accessible cycling in Oregon. We think this is a great way to promote Hefe, the BTA, and cycling in Portland.”

“100 Days of Hefe” kicks off Thursday, May 28, 2015, at the Dublin Pub, the birthplace of Widmer Brothers Hefe in 1986. Rob Widmer will be in attendance at the kick-off event starting at 3:00 p.m. Patrons are encouraged to join him, share a pint of the Original American Hefeweizen, and enter to win the first bike out of 100. A full list of “100 Days of Hefe” events is posted at widmerbrothers.com/blog.

For more information on Widmer Brothers Brewing, please visit widmerbrothers.com or see what the brewery is up to on Facebook, Twitter and Instagram.

About Hefeweizen

Widmer Brothers Hefe (pronounced: “Hay-fa”) began as an improvisation inspired by brothers Kurt and Rob’s love of German style beers. Brewed with golden wheat, Hefe’s unique cloudy appearance, bold flavors and citrus notes defined the American style Hefeweizen. Multiple awards and nearly three decades later, Hefe remains the gold standard and Oregon’s favorite craft beer. Prost, to the Original!

World Beer Cup gold award winner in 2004, 2008 and 2014. Great American Beer Festival gold medal winner in 1998 and 2006, and silver medal winner in 2014.

Malts: Pale, Munich, Wheat, Caramel 40L

Hops: Alchemy, Willamette, Cascade

Original Gravity: 11.75



IBU: 30