White Birch Lowers Pricing & Founder Comments on Craft vs Crafty
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MyBeer Buzz
From White Birch Brewing:
In appreciation of our fans’ continued support and thanks to our continued growth, I’m pleased to reveal that on 18 Dec. 2012, we are rolling out a $5 MSRP for our flagship Belgian Style Pale Ale and Hop Session Ale. This is on top of our $6 MSRP seasonal beers that we began rolling out in spring 2012 and the draft program rolled out in September 2012.
We are able to offer these great new prices due to our new equipment and the in-house efficiencies our head brewer Chris Shea has implemented. We are now shipping at the new prices and working with our stores to transition to the new lower retail price. It’s a fun call to make and one that is not usually seen in the craft beer industry, where it seems the story is ever-increasing pricing.
During the past 3 years I’ve heard from fans who say they love our beers as a great treat for the end of the week, when getting together with friends, or for any other occasion. Seeing our handmade, local beers become go-to options for craft beer drinkers across New England and beyond is very exciting. Add a great everyday price and it doesn’t get much better than that. If you would like to help us Defend Your Brewery, please ask you server, bartender or store owner for a White Birch the next time you order a beer.
On behalf of the team at White Birch, I thank you for your continued support and patronage.Cheers,
Bill Herlicka
Bill also took to twitter yesterday to defend his stance on Craft vs. Crafty…REMEMBER TO READ FROM THE BOTTOM UP! 
From White Birch’s FB Page:
The national brewers association has come out with a craft versus crafty position paper. This seems to have spawned a lot of fascinating interviews from the major industry players in the news as of late. The revisionist history and or fascinating product positioning coming out from a lot of these places as the big guys response if mind boggling.
At the end of the day beer is a luxury consumable. Listening or reading these interviews I want to say to the major corporate backed “craft beer founders” in person that the “risk” of a start-up company they imply is real. The difference is when you’re backed by a major corporation, even a skeptical one, the only real risk faced is your subdivision job.
I realize a job risked is a real risk but it is not personally guaranteeing loans, draining your savings, risking your house and putting strains on your family while pursuing the risk of achieving your dream.
When you buy a White Birch product I can show you how your purchase has created jobs in NH, how your cash has been used to purchase locally sourced goods and locally sourced services. Try that with your made anywhere mass produced “crafty” beers.
Thank you for reading this and for your support. Please help spread the word that a crafty label does not mean craft made or even local. Without you making the choice to buy White Birch Brewing, we would not be here growing locally today.
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