Wasatch Releasing Live & Let Live Blonde Ale In Support of LGTB Rights

(Park City, Utah) – In response to the recent developments in Utah regarding same-sex

marriage, Utah’s first craft brewers, Wasatch Brewery is releasing a new beer called Live and

Let Live. By pairing two types of the same ingredients, Wasatch has created a unique, but very

natural beer designed to appeal to both sexes.

“Live and Let Live is a blonde pale ale built with two beautiful malts and two wonderful hops, all

fermented with a pair of yeasts," says Wasatch brewer Dan Burick. “This pairing of similar

ingredients is a first for Utah and we think its way overdue.” The beer is an agreeable 4%

alcohol by volume and will be sold on draft in Utah and tapped to pour on Valentine’s Day.

“Our new beer has an attitude and we believe Live and Let

Live will make life better for a lot of people in Utah" says

Wasatch founder Greg Schirf. “Some of our political

leaders would benefit from a hearty serving of Live and

Let Live.”

Schirf points out that his brewery has been a practitioner

of civil unions for years. “In 2000, we entered into a

partnership with another brewery much like ours,” he says

with a smile, referencing a partnership with Squatters Craft

Beers. “Our Utah Brewers Cooperative is still happily

‘married’ today.”

According to Burick, market research has shown that Live

and Let Lives’ delicious taste, easy quaff-ability and same

ingredient pairings will be enthusiastically received by

many of Utah’s non-discriminating beer drinkers.

“We realize this beer is not for everyone, and we will not force it on those who prefer more

traditional brew styles." he said. "These pairings are not the norm in Utah right now and we

expect resistance from many. However, we are confident that in the near future Utah will look

back and wonder why they didn’t embrace and celebrate Live and Let Lives’ natural

combinations. They will also realize that Live and Let Live is not a threat to traditional beers."

WASATCH BREWERY BRINGS UTAH

LIVE & LET LIVE

Schirf hopes the beer sends a message beyond Utah. He noted that he was going to send some

of his Live and Let Live beer to Sochi. “I am thinking Vladimir Putin needs to lay off the vodka

and drink about a case of this stuff," he joked with his impish grin. “Live and Let Live may be

hard to swallow for the majority of people in Utah right now,” Schirf concluded, "but we think

it’s a step forward.”
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