Vermont Cider Company Launches Viva Spritz™ Spring 2020

From Vermont Cider:

Juice Based Alcoholic Spritzer with All-Natural Ingredients
January 3rd, 2020 (MIDDLEBURY, VT .) — Vermont Cider Company is excited to
announce that they are releasing a juice based hard spritzer that uses all-natural
ingredients this spring called Viva SpritzTM. There will be three (3) varieties available:
Peach Mango, Raspberry Lime and Black Cherry, 98, 97 and 97 calories per 12oz sleek
can respectively. Each style is 4.2% ABV, 2g of sugar, light, crisp and full of fruit flavor.

The liquids are created with fruit juice fermentation not sugar or grain like most of the
market leaders which is why they chose spritz not seltzer to describe the product.
Vermont Cider Company believes the juice fermentation provides a more natural taste
profile and strong competitive advantage.

“As the alternative to beer category shifts and changes, we at Vermont Cider Company
need to keep innovating to stay relevant,” said Terry Hopper, Vice President of Sales
“working with juice is something we are very comfortable from the cider side so
developing a juice based hard fruit spritzer was a natural transition for us. We feel the
juice base creates a more sessionable and better tasting alternative.”

Bridget Blacklock, Vice President of Marketing adds “We decided on the name Viva
Spritz because of the zest for life the consumers drinking these beverages have and the
name Viva evokes those same emotions. We are super proud of how the packaging
turned out and how it reflects the feel of the brand!”

Available in nationally beginning in Spring 2020, the 12oz sleek cans will be available in
Mixed Variety Sleek Can 6pack and Peach Mango Sleek Can 6pack. Both 6packs will
retail for $9.99-$10.99. Vermont Cider Company prides itself on the quality of their
products and Viva Spritz is no exception, it drinks like a seltzer but made like a wine to
provide a healthier alternative that is sessionable and tasty! #vivalife

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About Vermont Cider Co.
Vermont Cider Company is a leading hard cider maker in the United States, with a state of the
art cidery located in Middlebury, Vermont. Vermont Cider Company crafts a variety of ciders for
a variety of consumers. There is iconic Woodchuck, fruit-forward Wyder’s as well as the classic
Magners Irish Cider and Blackthorn, rounding out our import offerings. Vermont Cider Company
reinvigorated American hard cider in 1991, with the launch of Woodchuck, and stays focused on
the category today through our commitment to crafting innovative and refreshing hard ciders.
For more information about Vermont Cider Company, please visit: www.vtciderco.com