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First low-calorie, low-carb offering from award-winning coastal brewery centers on popular IPA style, available throughout the Pacific Northwest PACIFIC CITY, Ore. (Oct. 15, 2026) — Pelican Brewing Company is wading into the light beer category by tackling a high-stakes beer style in the Pacific Northwest: IPA. The new Pelican Lite IPA, a full-flavored, low-carb and low-calorie brew for beer lovers, is crafted specially for the region’s active lifestyle. With three grams of carbs and 122 calories in one 12-ounce serving, this is a feel-good IPA that doesn’t sacrifice flavor. Featuring notes of crisp citrus and pine, with a clean, dry finish and vibrant hop character, Pelican Lite IPA is flavorful without being filling. With just a fraction of the carbs and roughly half the calories of traditional IPAs, Pelican Lite IPA could be expected to be light on taste and drinkability. However, the brew’s ABV of 5.4%, an anomaly in the light beer category, gives the beverage its body and allows it to stand up well on its own or paired with a meal. As Pelican celebrates 30 years in business, this new release proves the brewery’s passion for craft innovation continues to define the brand and shows no signs of slowing down. IPAs have consistently been a favorite style among the Pacific Northwest’s discerning craft brew drinkers, and formulating a recipe for a light version that would live up to PNW expectations could have a been a daunting process for some. Pelican, however, embraced the journey and experimented with several variations until finding the right recipe. “We set out to craft a light beer that would hit all the marks of a traditional IPA, from the first sip to the last,” said Darron Welch, Pelican’s Founding Brewmaster. “Cutting carbs and calories didn’t mean we had to scale back on the flavor experience, and as a result, beer lovers now have a wider choice in how to cap off their latest Pacific Northwest adventure.” Pelican Lite IPA is brewed and packaged in Pelican’s Tillamook production brewery and is available in six-packs, 12-ounce cans, 50-liter kegs and 1/6 barrels at all Pelican Brewing locations and select retailers throughout Oregon, Washington, Idaho and Northern California. The new low-cal, low-carb IPA is already hitting store shelves. Find a local retailer by visiting pelicanbrewing.com/beer-finder/. Light versions of other Pelican favorites will join the lineup in 2027. About Pelican Brewing Company Born at the beach in 1996, Pelican Brewing Company is celebrating 30 years as Oregon’s only beachfront brewpub and one of the state’s most-decorated breweries (450+ awards). Playful but not frivolous, Pelican brews with purpose, passion and deep respect for the craft. The brewery operates coastal restaurants in Pacific City, Cannon Beach, Siletz Bay, Rockaway and Yachats; a production facility and taproom in Tillamook. Pelican beers can be found at Pelican locations and in stores across Oregon, Washington, Idaho and Northern California. Learn more on the Pelican Brewing website or Instagram.
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Home / Beer News / Beer Press Releases / Urban South Brewery Celebrates Fourth Anniversary in Louisiana

Urban South Brewery Celebrates Fourth Anniversary in Louisiana

MyBeer Buzz Story by: MyBeer Buzz
Published: March 30, 2020 | Updated: July 8, 2025
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NEW ORLEANS, LA – March 30, 2020 – Urban South Brewery, the largest craft brewery in New Orleans, is celebrating its fourth anniversary since opening its Tchoupitoulas Street location in 2016. In four years, the brewery has grown its volume by 750 percent, making it one of the fastest growing breweries in the country. Urban South will commemorate its anniversary with 17 exclusive anniversary beer releases, available for fans to pick up to go during city-wide closures for bars and restaurants. In addition, Urban South Brewery will be holding a series of Instagram Live events, where fans can enjoy and learn about the various anniversary beers with head brewer, Alex Flores.

“We hit the ground running on day one, and we haven’t slowed down since,” said Urban South Brewery founder, Jacob Landry. “We are consistently working to develop our brewery into a place for the community to spend time and share drinks, meals and laughter, and our brand into one that is firmly rooted in our culture and place. I am extremely proud of our incredible team, and our distribution and retail partners for their hard work over the past four years.”

Some of Urban South Brewery’s accomplishments in its fourth year of operation included:

  • Opened its first satellite location, a research and development brewery and taproom in Houston, Texas. Urban South – HTX is a 14,000 square-foot facility featuring a 10-barrel brewhouse, canning line and a dedicated barrel and blending room.

  • Released more than 100 unique brews and packaged more than 3.8 million cans in 2019.

  • Won nine awards in competitions including the U.S. Beer Open Championships, the Best of Craft Beer Awards, the Beer Army Beer Wars and the Can Can Awards.

  • Brewed three barrel-aged beers as a 2019 brewery partner in the Jameson Caskmates program.

  • Collaborated on specialty beers with organizations including Hogs for the Cause, Shuck Cancer New Orleans, Pontoon Brewing, Bottleshare, St. James Cheese Company and Baetje Farms, Cool Kids Coffee Roasters, Friends of Bayou St. John and more.

Urban South Brewery was founded in 2016 by Louisiana natives Jacob Landry and Kyle Huling. The pair launched Urban South with the vision to combine the heritage and legacy of European brewing production with the American-style beers they grew up drinking in the South. In true Louisiana fashion, Landry and Huling knew they had to share their gospel of good beer. Today Urban South Brewery operates with fearlessness and integrity in an effort to brew the South’s most respected beer.

Anniversary beers will be available to go from 11:00 a.m. to 5:30 p.m. everyday until further notice. Beer lovers can order ahead for pickup online or by phone, or visit the store to pick up the beer of their choice. Orders will be ready within 30 minutes, and a valid 21+ ID is necessary for pickup.

To learn more about Urban South Brewery and view the full anniversary beer release lineup, visit: https://www.facebook.com/urbansouthbeer/. To learn more about the Instagram Live Series, visit: https://www.instagram.com/urbansouthbeer/.

###

About Urban South Brewery

Founded in 2016, Urban South Brewery inspires community and fellowship through the gospel of good beer. With deep roots in Louisiana and a new satellite location in Texas, Urban South – HTX, the award-winning brewery is making its mark in the beer industry. Recent accolades include: 2020 Beer Army Awards (Gold and Silver), 2019 U.S. Beer Open Championships (Silver), 2019 Best of Craft Beer Awards (Bronze), 2019 Beer Army Awards (Gold and Silver), 2018 US Beer Open (Silver), 2018 Can Can Awards (Gold, Silver, Bronze) and 2018 Beer Army Awards (Gold). Urban South prides itself on being strong community partners, and – with a belief that beer is a family affair – the brewery features a family-friendly taproom. For more information, please visit www.UrbanSouthBrewery.com and follow on Instagram, Facebook and Twitter for all of the latest information on events and new releases. @urbansouthbeer @urbansouth_htx

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Pelican Lite IPA, a New Take on a Favorite Style

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