Tsingtao Distribution Growth Surpasses Competition in the U.S. Market

Official U.S. Launch of Tsingtao 0.0 Slated for December 2023-

White Plains, NY (August 23)— Tsingtao, the #1 Chinese imported beer in the U.S., continues to exceed growth expectations in 2023, and has become the fastest growing Asian beer in the U.S. market. Overall, Asian imports in the U.S. are up 12.7% in sales in grocery and liquor stores, with Tsingtao specifically growing at a rapid 68.6% during the first quarter. With the success of its flagship brand now available in over 1,000 placements nationwide, Paulaner USA has made plans for its next big brand, Tsingtao 0.0.

Steve Hauser, CEO and president of Paulaner USA, the U.S. distributor of Tsingtao, says “With a more stable supply chain, we finally have the consistent inventory needed to supply our distributors with Tsingtao Premium Lager to keep up with demand. This has also provided us with the opportunity to import additional Tsingtao brands, including the much anticipated and sought-after Tsingtao 0.0. We continue to be excited with our relationship with Tsingtao and look forward to continued success and growth in the U.S.”

With the rise of non-alcoholic alternatives, Tsingtao 0.0 provides a tasty, alcohol free beer for a variety of beer drinking occasions. Brewed and fermented with a gentle alcohol removal and blending process to achieve a fruity flavor with slight malty notes. Low in calories at only 63 calories per unit. (ABV: No more than 0.03%). Hauser adds, “Health-conscious consumers are searching for high quality, refreshing brew that offers the same experience of drinking a beer. With its delicious blend and impeccable taste, Tsingtao 0.0 proves to be the perfect libation.”

Paulaner USA, the U.S. importer of Tsingtao, continues to support the brand and its beer portfolio with an extensive marketing, public relations and social media campaign. This includes sweepstakes, influencer outreach and more. “We have a proven toolbox complete with marketing materials and tools that support the brand in-store. Our team continues to develop effective strategies that will further support Tsingtao and specifically the launch of Tsingtao 0.0 this December. Just in time for the very special Lunar New Year, the Year of the Dragon!”

Established in 1903, the Tsingtao Brewery has grown to become the sixth largest brewer globally and China’s leading exported beer. Enjoyed worldwide as the perfect complement to Asian dining occasions and other beer drinking celebrations.

For more information about Tsingtao, log onto https://www.tsingtao.com or follow us on Instagram, @tsingtao_usa.

About Paulaner USA

Paulaner USA is headquartered in White Plains, New York, and imports Paulaner, Hacker-Pschorr, Tsingtao and Fuller’s. More information can be found at http://paulanerusa.com.
About Paulaner

The Paulaner Brewery is one of the largest breweries in Munich, Bavaria in Germany and is part of the Paulaner Brewery Group. The Paulaner Brewery Group unites the brands Paulaner, Hacker-Pschorr, Auer Bräu, Hopf and Thurn and Taxis. Since 1634, Paulaner has represented the finest brewing tradition for top quality crafted beer specialties in Germany and world-wide. Founded (and still being brewed) in Munich, Paulaner and Hacker-Pschorr are two of the six brands allowed to be served at the world-famous Oktoberfest.

About Tsingtao

Tsingtao Brewery was established in 1903 and now is the sixth largest brewer globally. It is one of the world’s top 500 brands, and publicly listed on both the Hongkong and Shanghai Stock Exchange. With award-winning beer in America, Europe, and Asia, it is now available in more than 100 countries worldwide. More information can be found at https://www.tsingtao.com.