Tröegs Offers New Variety Packs For Aummertime Adventures

Hershey, Pennsylvania – Tröegs Independent Brewing announces the release of two new variety packs to serve as companions for everyone’s outdoor adventures this summer.

New for 2026 is Tag the Summer, which highlights the popularity of the independent, family-owned brewery’s year-round IPA, Graffiti Highway.

Anchored by the juicy IPA and its counterpart Graffiti Highway Double IPA, the pack also includes two exclusive beers available for the first time ever. Along for the ride is the 4.5% ABV Graffiti Highway Downshift IPA as well as Graffiti Highway Single Hop IPA featuring Mosaic hops.

Tröegs has also refreshed its Freaky Squeeze Spiked Variety pack for summer featuring four flavors of the Hershey, PA-based brewery’s alcoholic beverages made with real fruit. Ready for poolside fun, each sampler includes Spiked Lemonade, a new flavor exclusive to the pack. Rounding out the pack are three year-round flavors – Black Cherry Limeade, Peach Orangeade, and Mango Pineapple.

Also available is Perpetual Exploration, a quarterly rotating variety pack designed to showcase the diversity of Tröegs’ year-round and seasonal offerings. The current 12-pack includes Perpetual IPA, the best-selling craft beer in Pennsylvania, alongside Sunshine Pilsner, Field Study Summer IPA, and for the first time in 12-ounce cans, Pennsylvania Lager.

“We’re coming up on some of the best times of the year to enjoy Tröegs,” says Tröegs co-founding brother Chris Trogner. “Whether you’ll be lounging by the pool, heading to the beach, or hitting the road for a summer adventure, we’ve got something for everyone.”

To coincide with the release of these variety packs, Tröegs is offering fans a chance to win some great prizes through its Tag the Summer Giveaway. Ten lucky winners will receive a custom Graffiti Highway-themed JBL Flip 6 Bluetooth speaker along with a 12-month subscription to Spotify Premium. Eligible contestants can text “TAG” to 312-376-1835 to enter.

All three variety packs are available throughout Tröegs’ entire distribution footprint. Drinkers can locate them and other Tröegs beers by using the Tröegs Brew Finder.

About Tröegs Independent Brewing:

Tröegs Independent Brewing is a family-owned brewery in Hershey, Pennsylvania. The brewery was founded in 1996 by brothers John and Chris Trogner. Tröegs is known for its award-winning tours, local ingredients, and experimental beers.

Known for:
Perpetual IPA: Pennsylvania’s best-selling IPA
Tröegenator: A dark, malty, and crisp beer
Scratch Series: Hundreds of experimental beers
Tours: Award-winning tours that include smelling grains, tasting new beers, and sampling seasonal food

Local ingredients:
Tröegs uses local ingredients like grain, honey, and fruit.
They buy more than 225,000 pounds of local ingredients each year.
They bake their own bread, ferment local vegetables, and dry and cure meats.

Community collaborations:
Tröegs partners with local organizations to improve the community, such as bike rides that fund local trails.
They also brew beers to help preserve land along PA’s Kittatinny Ridge.

Tours:
Tröegs offers guided production tours on Fridays, Saturdays, and Sundays.
Tours are $12 per person (21+ only) and last one hour.

You can call the Tour Desk at (717) 534-1297 x 104 with questions.
We’re a bunch of family, friends and kindred spirits who share a love of great beer. Together, we make Tröegs.

Founded in Pennsylvania in 1997 by brothers John and Chris Trogner, Tröegs is driven by a sense of adventure and curiosity.

You might know our Perpetual IPA, the best-selling IPA in Pennsylvania. Or the dark, malty and crisp Tröegenator. Maybe you’ve tried one of the hundreds of experimental Scratch Series beers we’ve brewed. Or taken the “Best Brewery Tour in America” here at our Hershey home.

Whether you’re already a member of our extended family or you’re just getting to know Tröegs, there’s always something new to discover. Crack a Perpetual and stay awhile.

Family-owned. Independently crafted.
In the past 25 years, Tröegs has grown from two brothers to 250 people, but we’re still very much a family business. Because we stay true to our core values of independence and family ownership, we’ve kept the small-brewery DNA we all hold dear.

Perpetual exploration
Our small-batch Scratch Series and 3-barrel Scratch Lab are where we do the work needed to understand the “why” at the intersection of ingredients, technique and flavor.

Local ingredients
We live and brew in fertile central PA, and we’re proud to support our local farmers. Every year, we buy more than 225,000 pounds of local grain, honey and fruit to use in our beer.

Community
From bike rides that fund local trails to new beers that help preserve critical forests, our partnerships improve the places where we live, work and play.

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