Tower Beverage Announces 9/11 Never Forget-Themed Beverages

Under the category of “really bad optics” From Tower Beverages (and yes their address on the label is 1 World Trade Center, NY:

It has been almost 2-decades since 9/11. Still many people have not forgotten that day’s events & the thousands of lives that fell that day and the years to follow. Bill Richards was among the thousands of New Yorkers who lost several friends and colleagues on 9/11, among them being first responders. Richards founded Tower Beverage USA offering routes for sale as a way to consistently support with charitable contributions the families of men and women who perished in the line of duty protecting others, including all first responders nationally and our military veterans.

This month, Tower Beverage USA officially announces the National launch of Tower Beverage flavored Sparkling Waters and Craft Sodas. 10%+ of all proceeds from sales in each market will be donated directly to organizations within those local markets that support fallen heroes, first responders, veterans, and their families and children throughout the USA.

Tower Beverage Sparkling Waters & Craft Sodas are made with natural flavors packaged in slim 12oz cans. Each can has an illustration of the Freedom Tower, which is the current address of Tower Beverage USA’s corporate headquarters. The Freedom Tower was built on the location of the fallen Twin Towers in downtown NYC.

Each product comes in six refreshing fruit flavors: Sparkling Waters in blackberry, raspberry, strawberry, watermelon, lime and cranberry; Craft Sodas in berry, ginger, cherry/lime, lemon, orange & pear.

Tower Beverage USA sodas and waters will soon be available in c-stores, supermarkets and small mom & pop operations throughout the greater New York City area and throughout the USA. Tower Beverage USA’s Distributors offer the first 12 cases FREE to start selling.

In the spirit of connecting with fallen heroes, Richards has named Rick Martinez as the Tower Beverage USA’s Brand Ambassador. Martinez is a retired NYPD Emergency Service Unit/Special Operations Division as well as an Army National Guard veteran. Martinez states, “I’ve known Bill Richards for over 20 years. In that time, I’ve known him to be nothing but a warm, caring, compassionate human being that puts the needs of others before his own. I am honored to be Brand Ambassador for Tower Beverage USA. Together with our distributor and retail network we will give back to our brave first responders, veterans, service members and their families all across the country.”

An expert in branding distribution and routes for sale development, Richards has brought together a team of “veterans” in the snack food and beverage industries to launch Tower Beverage USA.

Marc Ceruto, President of TB, is the founder of Premier Snack Co.™ with expertise in building & expanding profitable DSD distributor and routes for sale enterprises.

Dan Steimle, Vice President of TB, has over 40-years experience in the DSD distribution and the routes for sale business with major brands. He handles all DSD distributors and route owners with 100 account commitments.

NVE Pharmaceuticals, with experts in research, development and quality control, handles the formula development, canning and packaging of Tower Beverage USA’s products.

GlobalTranz is TB’s exclusive full-service transportation and logistics provider. And EMPKT PR (sounds like “impact”), led by Beatrice Kimmel, EMPKT handles all public relations and communications for Tower Beverage USA.

Richards says, “It’s a blessing from God and an honor to put this great-tasting beverage on the market, offering distributors the best route for sale in decades and even more satisfying to donate a significant portion of our proceeds to the outstanding men and women who have given their lives in the name of saving the lives of others.”

About Bill Richards, CEO and Founder

Since 1998, Bill has been a proven leader and entrepreneur guiding large and small manufacturing companies into expanded markets through route development. As the authority in search engine optimization for Distributorships and routes for sale, Bill continues to expose new products to large DSD distributor networks nationally.

Coupled with an eye for branding, Bill leads DSD distributors to realize their revenue potential by offering routes for sale. Presently Bill is focused on the multi-billion dollar beverage industry, having “Tower Beverage USA” poised as the next household name in soft drinks, offering prime market areas of responsibility to qualified individuals.

About Rick Martinez, Brand Ambassador

Martinez has dedicated his entire life to the service of others, from the military to law enforcement. As a NYC Police Officer, he served as a member of the elite Emergency Service Unit. During 9/11, his unit suffered 14 losses, fourteen friends that he will never forget. He was also on the security detail that escorted Bob Woodruff (Bob Woodruff Foundation) from Teterboro Airport to a NYC hospital after returning from overseas with a serious brain injury. Today, Martinez is a national Security Administrator for CVS Health Corporate Security.