Terrapin – Hopsecutioner 12-Packs Available Now

Athens, GA- February 22, 2013/mbb/ 

Terrapin Beer Co. in Athens, GA, long known as a brewery that loves all things hoppy, is bringing more options to their hophead fans by packaging one of their most-loved beers in 12-pack cartons.

Hopsecutioner 12-packs began appearing on shelves in early February; outside of a 12-bottle variety pack that has since been discontinued, this is the first single brand the brewery has made available in a 12-pack format.

Though the brewery’s flagship beer Rye Pale Ale (introduced in 2002) continues to sell well in all markets, over the past few years the brewery has turned their focus to Hopsecutioner, an American IPA released in 2009. Since Hopsecutioner’s release, American IPA as a style has grown leaps and bounds in popularity to become one of the top selling craft beer styles in the United States. The consumer demand for IPA, paired with the limited selection of hop-forward beers in larger-quantity packaging, played a large role in determining which brand the brewery would release in 12-pack cartons. Terrapin’s reputation as the premier IPA brewery in the Southeast along with the fact that Hopsecutioner is now the brewery’s biggest seller solidified that decision; consumers love IPA, consumers love Hopsecutioner, and consumers love 12-packs!

ABV: 7.3% IBUs: 71 O.G.: 16.3

Hops: Warrior, Chinook, Centennial, Simcoe, Amarillo, Cascade (dry hop)

Malts: 2-Row Pale, Munich, Pale Crystal 24L, Victory