Spirits News

  • 2025 Johnnie Walker Sabrina Carpenter

    Johnnie Walker Scotch Whisky Announces Global Partnership With Grammy Award-Winning Music Artist And International Superstar Sabrina Carpenter

    Inspired by the fearless spirit of Carpenter’s latest album, Man’s Best Friend, the campaign aims to reimagine a world of…

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  • 2025 Creature Comforts Glory Glory Bourbon

    Creature Comforts Releasing Their Very First Bourbon – Glory Glory

    I’m betting most of you didn’t know that Creature Comforts Brewing in Athens, Georgia, also sells Bourbon: Cheers to Creature’s…

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  • 2025 Gold Bar Whiskey Joe Montana

    Gold Bar Whiskey and Joe Montana Launch First-Ever Canned Cocktail Collaboration – The Double Gold RTD

    Retro-Inspired Packaging and Marketing Campaign Celebrates 40 Years since their Golden Era of the 80s. SAN FRANCISCO, California Aug. 27, 2025-…

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  • 2025 Svedka Robot Is Back

    The SVEDKA Robot Is Back — and She’s Picking Up the Bar Tab

    Her mission? Reboot human connection, one SVEDKA cocktail at a time – because most Americans say phones are replacing real-life…

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  • 2025 Rebel Bourbon Butter Pecan

    Rebel Bourbon Brings on Fall with New Rebel Butter Pecan Bourbon Cream

    Award-winning brand rolls out its latest 30-proof blend of bourbon and cream ST. LOUIS, Missouri Aug. 26, 2025- Just in time…

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  • 2025 Jägermeister Video Game

    Jägermeister® US Launches New Mobile Game

    Showcasing its Iconic Stag as the Defender of Ice Cold Shots WHITE PLAINS, New York Aug. 21, 2025- Following the success…

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  • 2025 Penelope Bourbon Estate Collection 2025

    Penelope Bourbon Introduces the 2025 Estate Collection

    Highly anticipated collection showcases higher age statements, new innovation and increased allocations across each release ST. LOUIS, Aug. 21, 2025 …

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  • 2025 Knob Creek Eli Manning COllaboration

    Knob Creek & Eli Manning Return With Bold Picks: A Season-Long Celebration Of Fantasy Football

    Knob Creek® Bold Picks returns with a new season of Manning’s expert fantasy football advice and a limited-edition cask strength…

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  • 2025 Evan Williams Bourbon Molly McGrath

    Evan Williams Bourbon Expands “Bourbon Nation” with New Schools and Brand Ambassador Molly McGrath

    Oregon, South Carolina, and Oklahoma join the roster as Game Day’s #1 Pour gains new voice in celebrated ESPN reporter…

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  • 2025 Four Roses Limited Edition Small Batch

    Four Roses Set To Launch 2025 Limited Edition Small Batch On 3 Sept 2025

    The Heritage Kentucky Distillery Debuts the 18th Edition of the Annual Release, Showcasing a Masterful Blend of Three Bourbon Recipes…

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