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Phorm Energy Launches Its First-Ever National NIL Partnership With The Weeks Brothers
From Anheuser-Busch in St. Louis, Missouri: This landmark deal marks the first-of-its-kind athlete sponsorship for this disruptive energy drink brand ST.…
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Dogfish Head Releasing Garnet Hathaway Collaboration Engine 19 IPA
I brought you an early peek at this new beer back in May 2025, and now this update from Dogfish…
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From the Blue Line to the Brew Line: NHL Veteran Tyson Barrie Retires, Launches Chilly Ones Beer
After 14 seasons, Barrie trades slapshots for lagers with a new venture rooted in camaraderie, philanthropy and crisp refreshment. VICTORIA,…
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The Recruiter is Back: Modelo Launches Largest-Ever Push to Reward Full Time College Football Fans
The Official Beer Sponsor of the College Football Playoff evolves its highly successful Full-Time Fans campaign through increased media investments…
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Karl Strauss to Release Oktoberfest Märzen Lager at Nine Southern California Brewpubs on 9/2/2025
It’s starting to feel like fall with all the fest beers being released, and today’s is coming from Karl Strauss…
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Gold Bar Whiskey and Joe Montana Launch First-Ever Canned Cocktail Collaboration – The Double Gold RTD
Retro-Inspired Packaging and Marketing Campaign Celebrates 40 Years since their Golden Era of the 80s. SAN FRANCISCO, California Aug. 27, 2025-…
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Tröegs Releases Double Perpetual, an Amped-Up Version Of Perpetual IPA
Today I have release news for one of my favorite DIPAs coming from Tröegs Independent Brewing in Hershey, Pennsylvania: HERSHEY, PA –…
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Simply Spiked Tropical Variety Pack: Love Island Stars Host L.A. Tropical Pool Party for Singles Seeking Romance
A hot new bombshell just dropped, and this one’s made for your tastebuds and your social calendar.Simply Spiked is turning up the heat…
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Neshaminy Creek Brewing Co. Launches Its Flagship Imperial IPA in a Brand-New Format
Exciting news coming today from Neshaminy Creek Brewing in Croydon, Pennsylvania. The Shape of Hops to Come Now Available in 12oz…
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Bud Light, Traeger Grills Prove They’ll Do Anything For Tailgate Season With Creation Of The “Traegerator”: Part Keg, Part Grill, All Fun
Alongside brand partners George Kittle and Baker Mayfield, Bud Light is game day ready with the ultimate tailgating machine, and…
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Busch Light Continues To Drive Momentum As The #2 Fastest Growing Beer In The U.S.
I have some Busch Light growth news to report today from Anheuser-Busch in St. Louis, Missouri: Limited-time-only flavor Busch Light…
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The SVEDKA Robot Is Back — and She’s Picking Up the Bar Tab
Her mission? Reboot human connection, one SVEDKA cocktail at a time – because most Americans say phones are replacing real-life…
