Keystone Light Is Now the Official Beer of Big Buck Hunter’s World Championship

Keystone Light announced today a new partnership with the beloved arcade game, Big Buck Hunter. The brand collaboration kicks off in October, with Keystone Light serving as the official beer sponsor of the 2025 Big Buck Hunter World Championship, BuckFest. 


Taking place in Nashville on October 10 & 11, the annual BuckFest tournament offers top gamers the chance to cash-in on $125,000 in prizes. 


The partnership continues in November, when 21+ fans can enter the Big Buck Hunter Tournament sponsored by Keystone Light. Players 21+ are automatically entered upon playing the arcade game at their favorite bars and other participating locations for a chance at exclusive prizes, such as: 


Exclusive, limited-edition Keystone Light merch awarded to the top 25 players of the tournament
All players will be entered for a chance to win a $1K cash grand prize with every round


To learn more about BuckFest, visit www.bigbuckhunter.com/world/about. To find a Big Buck Hunter arcade near you in time for the Big Buck Hunter Tournament sponsored by Keystone Light in November, visit www.bigbuckhunter.com/locations. 

zzubreebym

About Keystone Light:

Keystone Light is a American light lager known for its smooth, crisp, and refreshing taste, with a 4.1% Alcohol by Volume (ABV). Brewed to be easy-drinking, it is often associated with outdoor activities, tailgating, and social gatherings due to its low bitterness and well-balanced, malty notes. Introduced by Coors Brewing Company in 1989, it is known as a budget-friendly “session beer” that is triple-filtered for a clean finish. 
Key Characteristics

Flavor Profile:Malty, light-bodied, smooth, and never bitter, with a crisp and refreshing taste. 

Alcohol Content:4.1% ABV. 

Brewing Process:Triple-filtered American-style light lager. 

Occasions:Popular for casual get-togethers, outdoor activities like tailgating and fishing, and for those seeking an easy-drinking option. 

Brand Identity:Markets itself as “Always Smooth, Never Bitter” and offers a smooth taste that’s perfect for downtime.
 
History & Affordability

Introduction:Keystone Light was launched in 1989 by Coors Brewing Company. 

College Favorite:The brand gained popularity partly due to its affordability, becoming a go-to choice for college students and during tailgating seasons. 

Marketing:The brand has associated itself with outdoor passions, including fishing and hunting, and has featured NASCAR sponsorships in the past.