Press Releases

  • Tröegs Unveils Refreshed Seasonal Snack Bar Menu

    Tröegs Unveils Refreshed Seasonal Snack Bar Menu

    HERSHEY, Pennsylvania – Tröegs Independent Brewing announces its refreshed Snack Bar menu featuring seasonally inspired dishes made with locally sourced ingredients.  The family-owned, independent brewery offers a curated menu with delicious dishes designed to pair with a…

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  • 2026 Terrapin Beer New Can Designs

    Terrapin Beer Co. Turns Up the Volume with a New Brand Identity Rooted in Music, Art and Craft Beer Culture

    A modern visual evolution designed to amplify artistic storytelling across the brand portfolio ATHENS, Georgia., Jan. 29, 2026 (GLOBE NEWSWIRE)…

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  • 2026 Upland Hoosier Gameday Lager 12-oz Cans

    Upland Brewing Company Unveils Commemorative 2025 National Championship Hoosier Gameday Lager Can

    BLOOMINGTON, Indiana – [January 28, 2026] – Upland Brewing Company, one of Indiana’s largest craft breweries, is celebrating Indiana Football’s 2025 National…

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  • Bud Light Drops Hundreds Of Kegs At Gillette Stadium And Lumen Field Ahead Of Super Bowl LX, Putting Beer Money On The Line For Patriots And Seahawks Fans

    Bud Light Drops Hundreds Of Kegs At Gillette Stadium And Lumen Field Ahead Of Super Bowl LX, Putting Beer Money On The Line For Patriots And Seahawks Fans

    Inspired by its upcoming Super Bowl Commercial celebrating the keg, Bud Light is transforming both Foxborough and Seattle into a ‘City of Kegs’ as they invite fans 21+ to their teams’ stadiums for a chance to win Super Bowl LX tickets and take home beer money for their Super Bowl parties   NEW…

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  • Heineken Proves Fandom Turns Strangers Into Friends with New York-Based Social Experiment

    Heineken Proves Fandom Turns Strangers Into Friends with New York-Based Social Experiment

    Hundreds of football fans turned up at Central Park Tavern in New York City to make sure one fan didn’t…

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  • Seattle Cider Logo

    Seattle Cider Taproom Announces pFriem Family Brewing as Final “Brewery in Residence”

    pFriem pFebruary celebrates craft, community, and collaboration as Seattle Cider Taproom enters its final monthSEATTLE, Washington (January 28, 2026) Seattle Cider…

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  • Karl Strauss 37th Anniversary Bottles

    Karl Strauss Brewing Celebrates 37 Years of Brewing Bravely

    San Diego’s first craft brewery marks its anniversary with a limited release,brewpub celebrations, and a toast to what started it…

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  • 2026 Double Mountain Cans

    Double Mountain Releasing Cans

    Hood River, Oregon – January 2026 Double Mountain Brewery & Cidery is excited to announce that Hop Lion IPA, Dry Cider, and…

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  • Michelob ULTRA & Kurt Russell Ignite America's Competitive Spirit in New Super Bowl LX Commercial

    Michelob ULTRA & Kurt Russell Ignite America’s Competitive Spirit in New Super Bowl LX Commercial

    America’s #1 top-selling and fastest growing beer brings together Hollywood stars and Olympic Winter Games athletes in an epic spot…

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  • Coming In Hot: Absolut® And Tabasco® Brand Launch Unique Spicy Vodka

    Coming In Hot: Absolut® And Tabasco® Brand Launch Unique Spicy Vodka

    Two global icons join forces to introduce a hot new vodka delivering the heat consumers crave NEW YORK, Jan. 28, 2026-…

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