Blue Moon and Colin Jost are Back with Their Favorite Talking Oranges

From Molson Coors:

When you walk into a bar and order a Blue Moon, you expect a Valencia Orange slice garnished on the glass’ rim. 
What you might not expect is to have a conversation with the oranges at the bar – unless you’re writer-comedian Colin Jost.  

For the second year in a row, Blue Moon is partnering with Jost to bring its iconic orange garnish to life during high-impact TV broadcasts, and on digital and social. After becoming the brand’s first celebrity partner last year in an ad where Jost chops it up with a father and son orange duo at the bar, the saga is poised to continue.  
“A Blue Moon isn’t a Blue Moon without an orange,” says Vice President of Above Premium Beer Elizabeth Hitch. “Colin helps us tell the story of this iconic pairing in a fun and unexpected way in the latest ad of this campaign.” 

Talking The Talk 
In the spot, as Jost admires the Blue Moon he ordered, he tells the bartender: “Blue Moon, made with Valencia orange peel,” which prompts the orange son sitting at the bar to ask his orange dad the question.  
“Hey dad, how was I made?” 

A confused Jost, seemingly forgetting he’s seen oranges talk before, watches as the dad responds.  
“Well son, it happened in the back of my station wagon.”  

This isn’t a topic we typically explore on the blog, so instead of giving you the rest of the play-by-play, we invite you to watch it here:  

The new ad debuts during the college basketball tournament and will appear alongside the original spot starring Jost in sports broadcasts throughout the year including baseball, hockey and tennis.  

The campaign will also run online with videos on social headlined by Jost that have him doing everything from an “unboxing video” revealing a perfectly-poured and garnished Blue Moon, to trying to chip an orange directly into a Blue Moon during mini golf (no oranges were hurt in the making of the video).  

And while Blue Moon is in turnaround mode, it’s seeing sparks. It has seen positive momentum in the on premise throughout 2025 per Nielsen CGI, and Blue Moon Non-Alc is the number two Craft Non-Alc franchise in total dollar sales according to Circana for the current 52 weeks ending Mar. 1, while Blue Moon Extra was the number one Higher-ABV Craft innovation at c-store in 2025 per Circana. 

This is just the start of a packed calendar for the brand that includes a retail partnership with Frank’s Red Hot that builds on Blue Moon’s spicy food credentials, and more.  

“Premiumizing our portfolio remains a key priority, and we’re bringing big plans to Blue Moon this year to continue that journey,” says Hitch. “Blue Moon is crafted for elevated moments, but so approachable at the same time – a beer built for the finest experiences that also doesn’t take itself too seriously. Now is the time to continue reintroducing Blue Moon, and we’re happy to have Colin and some friendly oranges by our side.”