
From Fireball to Crierball: Thanks to Fireball Whisky Football Fans Can Drink the Tears of Their Biggest Rivals
Leading U.S. shot brand is collecting the tears of losing rival football fans to create a limited-edition, fan-infused whisky that…

Spice Up ‘I Do’s’ With the Hottest Wedding Accessory of the Season: The Fireball Garter
This wedding season ditch the something blue in favor of something red hot, courtesy of Fireball LOUISVILLE, KY , July…

Fireball Fuels the Fairway with Its Fire Iron That Covertly Stashes 50ml Shooters in the Club’s Shaft
Now golfers across the nation can ignite the fun and bring the heat – quite literally – to courses all…

Fireball Burns Traditions for Horse Racing’s Biggest Event with Pair of Custom Hats
To celebrate the limited relaunch of Small Batch Dragon Reserve, Fireball jockeys for front runner position by bucking bourbon and…

Kiss Football Season Goodbye with Fireball’s New Cinnamon Delight Lipstick, the Spiciest Game-Day Accessory Inspired by the World’s Hottest Couple
LOUISVILLE, KY Feb. 5, 2024 – Lips nationwide will be saying are you ready for it? as the #1 shot…

Champagne Problems? Not This Holiday Season. Fireball Whisky Sets Boring Traditions Ablaze with the Dragnum Classy Collection
LOUISVILLE, KY ., Dec. 5, 2023 – Move over Rudolph, there’s a new holiday hero in town. Fireball, the world’s…

Fireball Whisky and Actor/Comedian Rob Riggle Bring the Heat to Father’s Day with First-Ever, Barrel-Aged Fireball Offering – Fireball Dragon Reserve
Limited-edition product is the perfect unexpected gift for whiskey-loving dads who want to add some [cinnamon] spice to their home…

Green is Out, Red is In: Fireball Wants You to Wear Its Iconic Red Jacket to Augusta, GA This April. And They’re Giving You $1,000 To Do It
Fireball makes its golf debut with a custom jacket made to pay homage, and add a little spice, to a…

New Belgium Brewing’s Announces 2014 Fall Line-up
From New Belgium: Ft. Collins, Colo., September 16, 2014 – As summer changes over to fall, New Belgium Brewing unveils…