Strongbow Cider Launches Dark Fruit Cans & Bottles In July

Here’s your first peel at the can and bottle packaging for Strongbow Cider’s new Dark Fruit release.  From Strongbow:

"Strongbow Dark Fruit heralds a new era in the evolution of the Strongbow brand. In a sea of premium flavoured cider we wanted to create a credible, accessible option for Everyday Cider drinkers with a powerful, masculine positioning. The matte charcoal finish ensures masculine cues, whilst remaining inherently Strongbow through our distinctive architecture and branding." Tony Connor, Bulletproof Creative Director .

Strongbow Dark Fruit will initially launch a 440ml can with 10 x 440ml can multipacks available in the off-trade from June 2013, followed by 500ml glass bottles from mid August .
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