Stone – EG Conf. 2016 – Greg Koch “True Craft” (Video)
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MyBeer Buzz
Published: April 30, 2016
| Updated: July 5, 2025
From Stone:
Watch Greg Koch’s talk at EG 2016 where he announced, True Craft, an “alternative to being pushed out or bought out from the mega commodity world,” True Craft is Koch’s answer to “market forces that are beginning their march to recompress the beer industry,” he said.
“There is a squeeze coming in the craft beer world,” he said. “True Craft’s goal is simple: Give craft brewers another option than selling a majority interest to private equity or selling out to big beer.”
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